Jaguar has unveiled a series of films which depart from the more classic auto brand style to one that challenges the stereotypes of who a Jaguar driver truly is.

Creating a series of unconventional films that push the boundaries of art, fashion and cinematography, Dave Klaiber collaborated with cinematographer Tim Tregonning to help establish an updated personality for the auto brand.

Pulling together a crew of specialist artists, including renowned photographer Hugh Stewart and fashion stylist Kelvin Harries, Klaiber’s approach was to create a visually enchanting narrative to combine the movement of the car, the camera and the talent in to one choreographed dance.

Klaiber explained, “This campaign is about progressive style; it’s about a visual look, effortless fashion, true performance and slick movement.

“And, most importantly, it’s about creating something that defies definition and that sits beyond traditional advertising as we know it.”

Rapid executive producer Susannah Phillips added, “Casting authentic and edgy characters and some unlikely backseat heroes, juxtaposed with timeless location backdrops, and a pulsing soundtrack, Dave has smartly captured the progressive nature of the Jaguar brand.”

 

Campaign Credits:

Client: Jaguar Land Rover

Campaign Title: Jaguar Unleashed Event

Agency: Spark44

Managing Director: Jasmin Bedir

Senior Account Manager: Daniel Larcombe

Business Director: Daniel Bevins

Creative Director: Matt Johnson

Art Director: Laura Brown

Copywriter: Tom Bradbeer

Producer: Rachel Smith

Production Company: Rapid Films

Director: Dave Klaiber

Executive Producer: Susannah Phillips

Executive Producer: Abby Hunt

Line Producer: Miss Lizzie Topen

Cinematographer: Tim Tregonning

Editor: Michael Houlahan  – The Institute of TV

Online: Hugh Seville

Music: Neil McLennan & Gus Till

Sound Designer: Timothy Bridge

Sonar Executive Producer: Sophie Haydon