IVE Snaps Up Salmat Marketing Solutions And Reach Media New Zealand For $25m

IVE Snaps Up Salmat Marketing Solutions And Reach Media New Zealand For $25m
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IVE Group Limited announced today it has entered into an agreement to acquire Salmat Marketing Solutions, the Australian catalogue distribution business of Salmat Limited (ASX:SLM), for consideration of $25 million.

The transaction includes the acquisition of Reach Media NZ Limited, Salmat’s catalogue distribution business in New Zealand.

Marketing Solutions and Reach Media will form part of IVE’s extensive production and distribution offering and will continue to operate as standalone businesses.

The acquisition will be bolstered further by a $25-30 million capital investment program. This will bring first to market technology and sustainability to the catalogue collation process prior to letterbox delivery, for the existing 12,000 strong national (Australian) walker network.

The agreement is subject to the satisfaction of customary conditions and is scheduled to complete on January 1, 2020.

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