“It Starts On TikTok”: TikTok Launches Global Campaign

“It Starts On TikTok”: TikTok Launches Global Campaign

TikTok has launched its largest-ever advertising campaign, celebrating the creators, community and all-around quirkiness that bring the platform to life.

The global campaign comes as the future of TikTok remains up in the air, with both Microsoft and now Oracle vying to acquire the app’s US operations.

“Every new story created on TikTok is the start of an exciting journey. Videos travel far and wide as they’re discovered, shared, and reimagined in Duets,” TikTok said about the campaign.

“As an idea catches on, so too does its impact across borders, cultures, languages, and communities. What begins as seconds of authentic creativity often turns into much more: careers blossom, memes develop, hobbies flourish, communities coalesce, and obscure songs climb to the top of music charts.”

While TikTok has given rise to a new generation of social media ‘influencers’, the new campaign tries to show that its an app for everyone.

It points to the many families that have cooked, danced, partied and performed on the app, as well as all of the hobbies and DIY projects it has helped facilitate.

“On TikTok, what begins as a personal experience – laughing to yourself while watching videos, saving favorites to share with family, hitting record for the first time – cascades into inspiring, reverberating impact that touches hundreds of millions of lives all around the world. And it starts on TikTok,” said the company.




Please login with linkedin to comment

TikTok

Latest News

Scroll Media Recruits Costa Panagos From Twitch
  • Advertising

Scroll Media Recruits Costa Panagos From Twitch

Digital publisher network Scroll Media has employed ex-Amazon Twitch gaming executive Costa Panagos (lead image) to strengthen its Scroll Gaming capability. Panagos is highly experienced in game advertising and media sales professional with two years in account management at Twitch and three years in media sales at News Corp, so will bring his extensive media agency […]

Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs
  • Technology

Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs

School-leaver service Year13 has launched a new Artificial Intelligence course to upskill young people in AI, made in collaboration with Microsoft and KPMG, at an event to rally industry support behind youth AI fluency. The free online course AI Amplified which is part of Year13’s Academy aims to provide all young people with the opportunity […]

General Motors Snares Heath Walker From Scania
  • Advertising

General Motors Snares Heath Walker From Scania

General Motors has announced the appointment of Heath Walker (lead image) as the new marketing director for GM Australia and New Zealand, effective April 23, 2024. Walker brings a wealth of marketing and communications experience gained from working across various industries, including IT, sporting, and auto – notably Tesla, Nissan and most recently, Scania in […]