Isentia Strengthens Mediaportal With Powerful Analytics Dashboard

Isentia Strengthens Mediaportal With Powerful Analytics Dashboard

Isentia has expanded its Mediaportal platform with a new analytics dashboard, designed to make it easier for communications professionals to showcase the value of their activities and find fast insights.

Isentia customers across Asia Pacific now have access to quick, visual social and media coverage data, which will help them spot key themes or flag warning signs.

The data and charts are customisable, so users can focus on the metrics appropriate for their campaign, including share of voice and automated sentiment.

Analytics from the new dashboard are easily converted into reports that can be downloaded or shared via a link for distribution within the business.

In addition, all charts can incorporate 12 months of data, easily conveying quarter-by-quarter or month-by-month changes.

Isentia chief product officer, Jen Marshall said: “Communications and marketing professionals are under incredible pressure to demonstrate greater value around the work they do.

“The new Mediaportal analytics dashboard makes it easier for them to find the right insights and make timely decisions, as well as providing updates to key stakeholders.

“Just as importantly, our users need the right tools to analyse and interpret their success.

“We also wanted the results to be more compelling.

“Users can now create branded reports, bringing together visuals from campaigns and translating the value of their work to the C-Suite in minutes.”

Underpinning this powerful new capability is a more advanced search engine, bringing together more data in keeping with customer demand for greater customisation and flexibility.

The analytics dashboard was first released to an exclusive number of clients in October and has had over 30 feature upgrades since, following customer testing.

Mediaportal Analytics is one of the first key product changes following a restructure of the marketing, client experience and product team, which was part of the company’s transformation under the leadership of its new CEO, Ed Harrison.

Commenting on this new dashboard, Harrison said: “The Isentia product development team is now focused on a number of significant projects that are critical to the ongoing execution of our strategy to deliver market-centric innovation that scales across Asia Pacific.

“Part of that is strengthening our agile development capability to ensure we deliver products and services quickly and effectively to our customers on a single technology platform.

“The media landscape continues to evolve, and we know our corporate and government clients rely on Isentia’s innovation to help them be ahead of the curve and armed with the intelligence and insights they need to be effective in their organisations.”

Marshall added: “Ensuring our clients can report on their campaigns in a way that’s meaningful for their business is key, so providing the right level of customisation is crucial.

“These innovations will continue through the year and will continue to be informed by deep customer understanding and supported by our new Product Management Process.”

Please login with linkedin to comment

iSentia jen marshall

Latest News

Big data and analytics visualization technology with scientist analyzing information structure on screen with machine learning to extract predictions for business, finance, internet of things
  • Media

IAB Launches Fourth Module In Its Marketing Measurement Innovation Series

IAB Australia has launched ‘Evolution in Market Mix Modelling’, the fourth module in its Marketing Measurement Innovation Series, which has been developed by IAB Australia’s Ad Effectiveness Council. The module explores what is driving the increased use of MMM and how the technique is evolving with advances in computing power and machine learning to provide […]

Aerial view of a coal fired power station with large cooling towers emitting co2 into the atmosphere. With its lights already turned on the power station is illuminated in moody twilight.
  • Media

Scope3 Expands Carbon Measurement Capabilities To Include DOOH Advertising

Scope3, the collaborative sustainability platform leading the decarbonisation of media and advertising,  announced the addition of digital out-of-home (DOOH) to its emissions measurement. With DOOH ad spending predicted to grow from $17B in 2023 to nearly $24B by 2028, measuring this channel brings us one step closer to understanding the total impact of digital advertising […]

January 14, 2023 - New York, New York, USA: 2023 NRF Big Show press conference with Composition 2024 NRF Singapore.    Photo by Ian Wagreich / © Ian Wagreich Photography
  • Marketing

Now Open For Registration – NRF 2024: Retail’s Big Show Asia Pacific

NRF 2024: Retail’s Big Show Asia Pacific, is now open for online registrations for the main conference. Jointly organized by the National Retail Federation and Comexposium, Retail’s Big Show Asia Pacific will take place from 11 – 13 June, 2024 at the Sands Expo and Convention Centre in Singapore and is expected to draw thousands […]

DBC2 Appoints Jason Fisher To Newly Created Role Of CEO
  • Marketing

DBC2 Appoints Jason Fisher To Newly Created Role Of CEO

Following a period of significant client growth, leading auto marketing agency, DBC2 has appointed Jason Fisher (lead image) to the newly created role of CEO. The appointment is part of DBC2’s long term growth strategy ahead of the agency announcing a brand refresh and expanded proposition in early-2024. As a new shareholder of the business, […]

Three New Hires At Amplify
  • Marketing

Three New Hires At Amplify

Extra pressure on Amplify's Nescafé Blend 43 catering tin today with the arrival of three new recruits.

Boomtown’s Final Masterclass Of 2023 Attended By Almost 100 Media Reps
  • Media

Boomtown’s Final Masterclass Of 2023 Attended By Almost 100 Media Reps

Don’t treat regional media as a charity, but a real growth opportunity: That’s the message from Boomtown’s final masterclass of 2023, attended by almost 100 media industry representatives from across the nation. The masterclass was part of a series of educational sessions, delivered by Boomtown, the media collective championing advertising in regional Australia. The sessions […]