Isentia Strengthens Mediaportal With Powerful Analytics Dashboard

Isentia has expanded its Mediaportal platform with a new analytics dashboard, designed to make it easier for communications professionals to showcase the value of their activities and find fast insights.

Isentia customers across Asia Pacific now have access to quick, visual social and media coverage data, which will help them spot key themes or flag warning signs.

The data and charts are customisable, so users can focus on the metrics appropriate for their campaign, including share of voice and automated sentiment.

Analytics from the new dashboard are easily converted into reports that can be downloaded or shared via a link for distribution within the business.

In addition, all charts can incorporate 12 months of data, easily conveying quarter-by-quarter or month-by-month changes.

Isentia chief product officer, Jen Marshall said: “Communications and marketing professionals are under incredible pressure to demonstrate greater value around the work they do.

“The new Mediaportal analytics dashboard makes it easier for them to find the right insights and make timely decisions, as well as providing updates to key stakeholders.

“Just as importantly, our users need the right tools to analyse and interpret their success.

“We also wanted the results to be more compelling.

“Users can now create branded reports, bringing together visuals from campaigns and translating the value of their work to the C-Suite in minutes.”

Underpinning this powerful new capability is a more advanced search engine, bringing together more data in keeping with customer demand for greater customisation and flexibility.

The analytics dashboard was first released to an exclusive number of clients in October and has had over 30 feature upgrades since, following customer testing.

Mediaportal Analytics is one of the first key product changes following a restructure of the marketing, client experience and product team, which was part of the company’s transformation under the leadership of its new CEO, Ed Harrison.

Commenting on this new dashboard, Harrison said: “The Isentia product development team is now focused on a number of significant projects that are critical to the ongoing execution of our strategy to deliver market-centric innovation that scales across Asia Pacific.

“Part of that is strengthening our agile development capability to ensure we deliver products and services quickly and effectively to our customers on a single technology platform.

“The media landscape continues to evolve, and we know our corporate and government clients rely on Isentia’s innovation to help them be ahead of the curve and armed with the intelligence and insights they need to be effective in their organisations.”

Marshall added: “Ensuring our clients can report on their campaigns in a way that’s meaningful for their business is key, so providing the right level of customisation is crucial.

“These innovations will continue through the year and will continue to be informed by deep customer understanding and supported by our new Product Management Process.”

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