Isentia has expanded its Mediaportal platform with a new analytics dashboard, designed to make it easier for communications professionals to showcase the value of their activities and find fast insights.
Isentia customers across Asia Pacific now have access to quick, visual social and media coverage data, which will help them spot key themes or flag warning signs.
The data and charts are customisable, so users can focus on the metrics appropriate for their campaign, including share of voice and automated sentiment.
Analytics from the new dashboard are easily converted into reports that can be downloaded or shared via a link for distribution within the business.
In addition, all charts can incorporate 12 months of data, easily conveying quarter-by-quarter or month-by-month changes.
Isentia chief product officer, Jen Marshall said: “Communications and marketing professionals are under incredible pressure to demonstrate greater value around the work they do.
“The new Mediaportal analytics dashboard makes it easier for them to find the right insights and make timely decisions, as well as providing updates to key stakeholders.
“Just as importantly, our users need the right tools to analyse and interpret their success.
“We also wanted the results to be more compelling.
“Users can now create branded reports, bringing together visuals from campaigns and translating the value of their work to the C-Suite in minutes.”
Underpinning this powerful new capability is a more advanced search engine, bringing together more data in keeping with customer demand for greater customisation and flexibility.
The analytics dashboard was first released to an exclusive number of clients in October and has had over 30 feature upgrades since, following customer testing.
Mediaportal Analytics is one of the first key product changes following a restructure of the marketing, client experience and product team, which was part of the company’s transformation under the leadership of its new CEO, Ed Harrison.
Commenting on this new dashboard, Harrison said: “The Isentia product development team is now focused on a number of significant projects that are critical to the ongoing execution of our strategy to deliver market-centric innovation that scales across Asia Pacific.
“Part of that is strengthening our agile development capability to ensure we deliver products and services quickly and effectively to our customers on a single technology platform.
“The media landscape continues to evolve, and we know our corporate and government clients rely on Isentia’s innovation to help them be ahead of the curve and armed with the intelligence and insights they need to be effective in their organisations.”
Marshall added: “Ensuring our clients can report on their campaigns in a way that’s meaningful for their business is key, so providing the right level of customisation is crucial.
“These innovations will continue through the year and will continue to be informed by deep customer understanding and supported by our new Product Management Process.”
Liz Cambage, Australian basketball star, has taken to social media to criticise a lack of racial diversity in recent Australian Olympic Committee photoshoots, indicating she may boycott the Tokyo games. Cambage is a member of the Australian Opals basketball team, and has played in a number of elite leagues including the WNBL, where she played […]
Massachusetts state attorney Maura Healey has sued Publicis Health, a subsidiary of Publicis Groupe SA, over allegations of deceptive marketing. Healey argued that Publicis Health used unfair, deceptive marketing tactics to sell a powerful, addictive prescription painkiller called OxyContin on behalf of Purdue Pharma. According to the suit, “dangerous opioid drugs continue to kill hundreds […]
B&T’s Research Agency Of The Year, strategic insights consultancy Nature, was a big winner at the Research Society Awards last night, taking home four prestigious honours. Nature won the Research Effectiveness Award for Technology and Innovation for its work for Don KRC; Managing Partner Chris Crook (main photo) was accepted into the Research Society’s Fellowship; […]
Australasia’s leading independent creative company, Special Group, has been named the world’s best Creative and Independent Agency of the Year by one of the world’s most prestigious advertising titles – the United Kingdom’s Campaign. Special Group – which has offices in Sydney, Melbourne, Auckland and Los Angeles – was named Global Agency of the Year […]
The winners of Fast Company’s 2021 World Changing Ideas Awards have just been announced, honoring the businesses, policies, projects, and concepts that are actively engaged and deeply committed to pursuing innovation when it comes to solving health and climate crises, social injustice, or economic inequality. Losing Lena by Clemenger BBDO Sydney was a finalist in […]
Adland's future was on display at yesterday's Young Lions. Sadly, the B&T's editor's plumbers crack was also on display.
A highlight of Australia’s creative calendar, The Design Conference celebrates its 10th conference with a cracking line-up of 20+ speakers when it returns to Brisbane Powerhouse from Wednesday 16 – Friday 18 June 2021. Over the last ten years, The Design Conference has evolved into one of the world’s premier professional development opportunities at the […]
Sydney-based design studio Universal Favourite launched a new branding for US beauty brand Youthforia, whose mission is to make makeup more playful. To appeal to a Gen Z market bored by the minimal aesthetic approach adopted by most beauty brands, Universal Favourite created a maximalist identity. The result is purposefully messy, uncurated, raw.
APRA AMCOS, a music rights management organisation for Australian and New Zealand songwriters and music publishers, has engaged Klarrio to help modernise its IT architecture and accelerate its digital transformation journey. Klarrio, a systems integrator specialising in real-time data streaming and customised IT architecture modernisation, is helping APRA AMCOS migrate from an on-premise, single-threaded processing […]