Instagram Expands Branded Content Tool

Instagram Expands Branded Content Tool

Instagram has announced an expansion of its branded content tool to all users who have Insights capabilities. 

This will mean that as of today, all accounts with access to Insights will also have the ability to use the ‘Paid Partnership with’ tag.

Since introducing the branded content tool in June, the tool has made it easier for creators on Instagram to easily communicate when they partner with a business. 

The expansion of the tool allows for an increase in transparency between brands, creators and the community to explore and share their passions on Instagram.

Now, creators using the tool will receive in-app notifications when our systems find content that falls outside of our policy. 

In these cases, the content’s creator will be notified through the Instagram app and will have the option to tag a business. These notifications are intended to help creators adopt the ‘Paid Partnership with’ tag and educate the community on the Instagram’s branded content.




Please login with linkedin to comment

Instagram Paid Partnership with

Latest News

Alcohol & Drug Foundation Launches “Keep Their Future Bright” Campaign To Address Underage Alcohol Consumption
  • Campaigns

Alcohol & Drug Foundation Launches “Keep Their Future Bright” Campaign To Address Underage Alcohol Consumption

The Alcohol and Drug Foundation (ADF) has recently launched the “Keep Their Future Bright” campaign in response to the concerning trends in underage alcohol consumption amongst high school students, specifically 15 to 16-year-olds. A recent survey of 3,240 Year 10 students in SA and NSW revealed a worrying spike in early alcohol consumption, with one-third […]

Wellbub Unveils ‘The Ruin I Need To Fix’ Campaign: Redefining Motherhood & Championing Maternal Mental Health
  • Campaigns

Wellbub Unveils ‘The Ruin I Need To Fix’ Campaign: Redefining Motherhood & Championing Maternal Mental Health

Wellbub, a trailblazer in promoting maternal well-being in Singapore, launched its groundbreaking campaign, ‘The Ruin I Need To Fix,’ on Tuesday, 27th February 2024. This transformative initiative aims to challenge societal norms surrounding postpartum bodies, fostering inclusivity and empowering new mothers to embrace the beauty of their journey. The Wellbub team, in collaboration with photographer […]

Three Major Wins For Atomic 212°
  • Advertising

Three Major Wins For Atomic 212°

Atomic 212° has continued its 2023 winning streak into the new year with the announcement of three new clients: VetPartners, Adyen and UKG. Lead image: Claire Fenner VetPartners is Australasia’s leading veterinary practice management company, with a community of 4,500 people in more than 250 practices plus training centres, a vet nurse training school and […]

Chloe Hooper Talks MOOD x Mental Health Record Attempt For Cannes In Cairns
  • B&T Exclusive

Chloe Hooper Talks MOOD x Mental Health Record Attempt For Cannes In Cairns

Cannes in Cairns revellers at the ready, we’ve got the low down on the MOOD x Mental Health First Aid Course taking place at this year’s Cannes in Cairns. The industry-first course will see attendees certified as mental health first aiders, to help colleagues manage their mental health. Chloe Hooper, the founder of Bare Feat […]

Avid Collective Nabs Niki Jones From Junkee Media As New Head Of Enablement & Operations
  • Media

Avid Collective Nabs Niki Jones From Junkee Media As New Head Of Enablement & Operations

Avid Collective has officially announced the appointment of former Scout Publishing and Junkee Media executive Niki Jones (lead image) as its new head of enablement operations. In the newly created role, Jones will be responsible for overseeing operational activities across various arms of business with a focus on partner engagement. “Niki’s appointment comes at an […]