Optus’ Cam Luby, M&C Saatchi’s Patrick Guerrera and marketing AI expert Vinetha Manthena headline the next InnovAItor – which bridges the gap between corporate and startup communities – on November 7.
An expert panel and hands-on demos will delve into the impact of Generative AI (Gen AI) on advertising and marketing at Sydney’s Fishburners next week.
Moderated by industry expert and B&T’s own Arvind Hickman, the 40-minute panel discussion will explore how Gen AI can reshape marketing through creativity, cost-saving, and audience engagement.
Featured speakers include Cam Luby, head of consumer marketing from Optus, Patrick Guerrera, APAC lead at M&C Saatchi Consulting, and Vinetha Manthena, a marketing & AI workflow expert who has previously worked at Commbank. The panel will share real-world examples, discuss the obstacles of AI integration, and reveal emerging trends.
There will also be real live demos of the latest AI tools and associated startups.
“The topic of this event is very timely. GenAI is destroying and rebuilding advertising and marketing operations, and this is the opportunity to hear from practitioners and apply on your end,”said InnovAItor co-founder Lucio Ribeiro. “Our first event was full capacity. The feedback was fantastic; 86 per cent of attendees found it highly relevant, and 72 per cent said they had an amazing opportunity to network! Whether you’re from a startup or an enterprise, the event delivered.”
With a mix of startup agility and corporate resources, the discussion will cover:
● The Current State of AI in Advertising: Present-day applications and case studies on how Gen AI is driving advertising efforts.
● Challenges and Roadblocks: Insights into overcoming obstacles like resource constraints and aligning AI with brand voice and team structures.
● Future Trends to Watch: A look at generative models, predictive analytics, and real-time customer engagement for a forward-thinking marketing strategy.
● Bridging the Gap Between Startups and Corporates: A segment focused on building synergies that drive faster, more innovative adoption of Gen AI tools.
Following the panel, participants can engage in a Q&A session to address practical and actionable AI applications in their own organisations.
“Our goal is to spark connections and ideas that lead to meaningful change in the way advertising and marketing are done. Startups and corporates each bring unique strengths to this conversation, and together, we can push the boundaries of what Gen AI makes possible,” said Vijay Solanki, InnovAItor co-founder.
The event will also feature live demos by M&C Saatchi, illustrating the power of AI-enabled storytelling plus some of the latest AI tools and startups. The night concludes with structured networking opportunities designed to foster collaboration between attendees from both corporate and startup worlds.
Founded by Lucio Ribeiro and Vijay Solanki, InnovAItor is a pioneering event series that brings AI startups and industry leaders together to foster knowledge sharing and co-creation in the world of GenAI
Tickets are available through Humanitix, with proceeds going to Fishburners.
For more information, please contact: Amanda.quested@m&csaatchi.com.au
