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Reading: Infographic: 90% Of Companies Have Loyalty Programs But Only 23% Of Customers Are Loyal
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B&T > Marketing > Infographic: 90% Of Companies Have Loyalty Programs But Only 23% Of Customers Are Loyal
Marketing

Infographic: 90% Of Companies Have Loyalty Programs But Only 23% Of Customers Are Loyal

Staff Writers
Published on: 28th August 2017 at 9:22 AM
Staff Writers
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A new study (admittedly of US consumers) has found that the average consumer sees 360 brand messages per day, but only 13 per cent of customers have a relationship with a brand due to frequent interaction. 

The study by Rave Reviews said brand loyalty these days is pretty much dead, however, it’s not such a bad thing as it levels the playing field for consumers.

That’s not to say that we aren’t loyal with Google, Amazon and Apple all deemed brands that conjure brand loyalty. When it comes to brand loyalty, we’re most likely to be loyal to our mobile phone providers, clothing brands and health and beauty products. Check out the full results of the study in the infographic below.

brand-loyalty

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By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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