A new study (admittedly of US consumers) has found that the average consumer sees 360 brand messages per day, but only 13 per cent of customers have a relationship with a brand due to frequent interaction.
The study by Rave Reviews said brand loyalty these days is pretty much dead, however, it’s not such a bad thing as it levels the playing field for consumers.
That’s not to say that we aren’t loyal with Google, Amazon and Apple all deemed brands that conjure brand loyalty. When it comes to brand loyalty, we’re most likely to be loyal to our mobile phone providers, clothing brands and health and beauty products. Check out the full results of the study in the infographic below.
Global independent creative agency AnalogFolk has added more creative content firepower to its Sydney team with the appointment of award-winning Naomi Martin as senior copywriter and social lead. Martin’s focus will be further building the agency’s creative and strategic capabilities across editorial, branded content, influencers, creation and production. Formerly head of content at IPG Mediabrand’s […]
SkyBus’ latest ‘The Easy Way to Getaway’ campaign via newly awarded creative agency Hardhat aims to give a warm welcome to returning New Zealand travellers, letting them know the airport transfer service is ready and waiting. The win has seen Hardhat lead the charge on SkyBus’ strategy and creative across New Zealand, ensuring confidence in […]
Longtail UX, an Australian founded tech company with 70+ clients across the Americas, EMEA and JAPAC, has today announced a $2.25m supplementary equity raise in partnership with Woolworths Group’s venture capital arm, W23 and Steven Lew-owned group, Global Retail Brands (GRB). The investment builds on the $3m funding round led by Investec through its Investec […]