Independent communications agency Dialogue is continuing to expand its client portfolio, securing a series of new and renewed partnerships across the wine, property and tourism sectors, including Calabria Family Wines Group, One Global Capital and BridgeClimb Sydney.
The latest appointments reflect Dialogue’s growing remit across integrated consumer and corporate communications, with the agency increasingly partnering with brands and businesses to deliver strategic counsel alongside earned media, influencer engagement, executive profiling and social.
In the drinks category, Calabria Family Wines Group has appointed Dialogue to lead an integrated communications program across its diverse portfolio, including Calabria Family Wines, McWilliam’s Wines and Kings of Prohibition.
The remit will focus on building brand awareness and cultural relevance, strengthening trade engagement, and supporting upcoming new product launches and brand initiatives.
The appointment further strengthens Dialogue’s established credentials across the wine and drinks sector, where the agency works with a portfolio of leading Australian and international brands.
Across property and hospitality, Dialogue has renewed its partnership with industry leader Iwan Sunito, leading communications for
property development and investment firm One Global Capital. The remit spans corporate positioning and executive profiling, alongside
consumer and lifestyle communications supporting the group’s hospitality portfolio, One Global Resorts, across PR and social.
Dialogue has also partnered with iconic tourism experience BridgeClimb Sydney, supporting communications around the launch of the transformed BridgeMuseum, located within the Sydney Harbour Bridge’s south-east pylon.
The integrated campaign has combined earned media and influencer engagement to build awareness and drive visitation, launching with
a series of live national weather crosses on Channel 7’s Sunrise. Presenter Sam Mac broadcast from the BridgeMuseum through to
the summit of the Sydney Harbour Bridge, showcasing the newly transformed experience to audiences nationally.
Kate Bradley, founder and MD of Dialogue, said the new client wins reflect both the breadth of the agency’s capabilities and a broader shift in what brands are looking for from their communications partners.
“Securing new partnerships across wine, property and tourism highlights the breadth and versatility of Dialogue’s offer and our ability to deliver strategic communications across very different sectors, from heritage-led wine brands through to property investment businesses and
iconic tourism experiences.
“It also reflects a broader shift we’re seeing, with brands increasingly looking for agency partners that can communicate across multiple audiences at once – from consumers and media through to industry, stakeholders and investors, connecting those conversations rather
than treating them in isolation.
“That’s where Dialogue’s model is particularly strong. We bring together corporate and consumer communications, earned media, influencer and social thinking to create integrated programs that not only generate attention, but contribute to broader brand and business objectives.
“We’re incredibly proud to welcome these new partnerships and to continue building Dialogue’s momentum across sectors we’re genuinely passionate about.”
