Independent creative company Emotive has won the creative account for Activision following a competitive pitch.
Its first assignment will be the Australian launch activation for Call of Duty: Modern Warfare 4, which launches in the coming weeks.
The appointment comes after a suite of new business wins for the agency including the likes of Nespresso, El Jannah, The Iconic and North by AMP.
Check out the success of the agency in Emotive’s recent B&T Agency Scorecard!
Emotive said it’s integrated model, bringing together Emotive and its production arm Emotive Productions, made a difference in the pitch.
Posting on LinkedIn, Simon Joyce, CEO and founder of Emotive said the win “has the whole agency buzzing!”
“We had so much fun putting some crazy and unexpected creative ideas in front of the Activision crew. And it was great to hear that our model made a difference too. Bringing Emotive and Emotive Productions together from the start meant strategy, creative, earned, social, influencers and production all helped shape the idea. It’s exactly the sort of opportunity we’ve built Emotive for, and we’re ready to bring the swagger!”
