Indie Agency Channel T Wins Australian Liquor Marketers’ Creative

Indie Agency Channel T Wins Australian Liquor Marketers’ Creative
SHARE
THIS



Australian Liquor Marketers (ALM) has appointed indie agency Channel T as strategic and creative agency across independent liquor retail brands – Cellarbrations, The Bottle-O, IGA Liquor and Porters Liquor.

Channel T was initially engaged by ALM in March 2020 at the start of Covid-19 to deliver a locally-owned and independent message for the brand portfolio in a campaign called ‘A shout out to locals’, as well as a campaign that launched ALM’s eCommerce platform ‘Shop my local’.

From there, Channel T and ALM developed the strategic communications platform for each retailer brand, to be rolled out across brand and retail activity.

Josh Gaudry, GM Marketing, Australian Liquor Marketers, commented: “Channel T are everything you want from a modern agency. They are driven to make your brand effective, not just their campaign to win awards. Ego is left at the door and when they say collaboration is important to them, this is not just a slide in their creds deck, it truly is the most collaborative agency I have worked with. We’re excited about our partnership and look forward to making campaigns that work.”

Lisa Ramsey, managing director, Channel T Sydney, added: “We’re thrilled to be working with the ALM team to bring some fresh creative thinking and great results to these iconic Aussie brands. ALM are ambitious and hands-on marketers who bring passion every day to the strategic and creative journey and we’re thoroughly enjoying being in the trenches with them.” Lisa Ramsey, Managing Director, Channel T Sydney.

Please login with linkedin to comment

Channel T

Latest News

Dairy Australia Launches Latest “Buy. Support. Enjoy Aussie Dairy” Via Elmwood
  • Campaigns

Dairy Australia Launches Latest “Buy. Support. Enjoy Aussie Dairy” Via Elmwood

The latest instalment of Dairy Australia’s “Buy. Support. Enjoy Aussie Dairy,” campaign has launched via elmwood. The ad aims to highlight the health benefits of getting your daily dose of dairy while also supporting local farmers and communities. The new Enjoy phase of the Dairy Australia campaign follows on from the initial scene-setting campaign, (around […]

Retired Marketing Man Andrew Piccoli Speaks About His Children’s Book ‘Dexter The Dahu’
  • Marketing

Retired Marketing Man Andrew Piccoli Speaks About His Children’s Book ‘Dexter The Dahu’

Andrew Piccoli spent his career overseeing some of Australia’s most memorable ad campaigns. Now, he has turned his attention to a particular area of passion: children’s literature. Now retired, Piccoli spent the COVID-19 lockdown writing the story of Dexter the Dahu for children aged between five and nine. He has donated a copy of the charming […]

A Clearer Lens: Restoring Trust In Out Of Home Measurement
  • Opinion

A Clearer Lens: Restoring Trust In Out Of Home Measurement

Outdated and modelled legacy measurement metrics being used by OOH companies have hindered confidence in the channel. Robin Arnold [pictured], Chief Technology Officer for LENS Technology & Analytics explores the few hero systems emerging to bring trust back to the channel. What do marketers really want? It’s a hard, nuanced question that has many answers. […]

Opinion

by B&T Magazine

B&T Magazine