Indeed has launched new ‘Jobs Need People’ campaign marking its first work with 72andSunny, to reinforce the need for human judgement throughout the hiring process.
Indeed matches people and jobs using data, insights, and AI to surface the right roles and candidates for each other. The campaign aims to be a reminder that while AI can streamline the process, hiring must always remain fundamentally human.
It will launch in the US before expanding into other markets.
According to an April 2026 Harris Poll survey conducted on behalf of Indeed: 81 per cent of people apply to a job and never hear back from the company/employer; 45 per cent of job seekers have no idea if they are actually qualified for the roles they apply to.
The campaign aims to bring an empathetic lens to hiring, the campaign flips the script for job seekers by reminding audiences that employers don’t just need resumes; they need the skills, perspectives, and humanity behind them.
The campaign features a software developer, a server and a flight attendant among others. The tone is warmer and more restrained than Indeed’s recent output, which has leaned heavily on humour. The brand has said that given the current state of the jobs market, that approach no longer felt appropriate.
It will launch as a full-funnel media strategy spanning TV, streaming, YouTube, and social media. The campaign aims to reinforce the belief that jobs need people as much as people need jobs.
The campaign extends into real-world activations, including FOX Sports & FOX One’s search for the ‘Chief World Cup Watcher’, with billboards and branding in Times Square as part of the World Cup Watcher’s cube.
Credits:
Brand: Indeed
Creative Agency: 72andSunny, Los Angeles
Production: Division7
Service Production Company (Toronto): Asymetric
Editorial: MakeMake Editorial NY
Finishing: Company 3, LA
Color: Company 3, NY
Sound Design/Mix: Lime Studios
Illustration/Animation: Brand New School
Jobs Need People Anthem Music: I Found You by Alabama Shakes
Jobs Need People Anthem Mnemonic: Terrorbird
CLIENT, INDEED
Chief Executive Officer: Hisayuki “Deko” Idekoba
Chief Marketing Officer: James Whitemore
VP Global Brand Marketing: Jennifer Warren
VP Global Advertising: Carmen Graf
Global Strategy Brand Director: Megan Bannon
Senior Director, Global Brand & Advertising: Clíona Hayes
Director, Brand & Advertising: Federico Carcich
Senior Director, Indeed Creative: Vincent Skyers
Group Creative Director: Javier Torok
Brand & Advertising Manager: Meg Fee
Senior Brand Manager: Eoin Murphy
Program Manager: Kathryn Pearlman
72ANDSUNNY
Partner/Global Chief Creative Officer: Matt Murphy
LA Co Chief Creative Officer: Zach Hilder
Global Chief Strategy Officer: Bryan Smith
Group Creative Director: Maddie McDowell
Group Creative Director: Shawn Raissi
Creative Director: Tahirah Edwards Byfield
Sr Writer: Kurt Gassman
Sr Art Director: Eugene Chang
Group Design Director: Mike Farrell
Associate Design Director: Stephanie Morgan
Executive Film Producer: Katie Gaul
Sr. Film Producer: Daniel Stenzel
Executive Art Producer: Julia Amata
Art Producer: Bianca Escobar
Group Brand Director: Lisa Ritchie
Brand Director: Diandra Garcia
Brand Supervisor: Erin Broughton
Brand Supervisor: Christina Calabrese
PAL Director: Vanessa Rivera
Sr. PAL Manager & Music: Beau Thomason
Group Strategy Director: Gavin May
Communications Director: Thomas Steiner
Sr. Strategist: Beka Tesfaye
Sr. Strategist: Brooklyn Carey
