Indeed has launched new ‘Jobs Need People’ campaign marking its first work with 72andSunny, to reinforce the need for human judgement throughout the hiring process.
Indeed matches people and jobs using data, insights, and AI to surface the right roles and candidates for each other. The campaign aims to be a reminder that while AI can streamline the process, hiring must always remain fundamentally human.
It will launch in the US before expanding into other markets.
According to an April 2026 Harris Poll survey conducted on behalf of Indeed: 81 per cent of people apply to a job and never hear back from the company/employer; 45 per cent of job seekers have no idea if they are actually qualified for the roles they apply to.
The campaign aims to bring an empathetic lens to hiring, the campaign flips the script for job seekers by reminding audiences that employers don’t just need resumes; they need the skills, perspectives, and humanity behind them.
The campaign features a software developer, a server and a flight attendant among others. The tone is warmer and more restrained than Indeed’s recent output, which has leaned heavily on humour. The brand has said that given the current state of the jobs market, that approach no longer felt appropriate.
It will launch as a full-funnel media strategy spanning TV, streaming, YouTube, and social media. The campaign aims to reinforce the belief that jobs need people as much as people need jobs.
The campaign extends into real-world activations, including FOX Sports & FOX One’s search for the ‘Chief World Cup Watcher’, with billboards and branding in Times Square as part of the World Cup Watcher’s cube.
