McDonald’s has released a star-studded film to launch its new FIFA World Cup 26 Meal and Happy Meal promotion, which gives fans a chance to collect cups emblazoned with illustrations of some of the sport’s greats (and Christian Pulisic).
With each meal purchase, fans will also score one of nine collectible cups featuring soccer stars Pulisic, David Beckham, Ronaldinho Gaucho, Thierry Henry, Son Heung-Min, Lamine Yamal, Alphonso Davies, Santiago Gimenez and Grimace.
Each Happy Meal purchase comes with one of 23 Squishmallows plushies, including the official mascots for FIFA World Cup 26, representing the three host countries: Canada, Mexico, and the US. Kitted in unique soccer-inspired jerseys and McDonald’s graphics, the collection invites families around the world into the game.
Every Squishmallows Happy Meal will come in special packaging and include a scannable code that unlocks an exclusive digital game on the Happy Meal website.
In the US, a portion from every FIFA World Cup 26 Happy Meal purchased at McDonald’s helps support Ronald McDonald House families.
“At McDonald’s, magic happens when families, friends, and fans come together and celebrate with the people they love. Partnering with the FIFA World Cup 26™ allows us to take that shared joy and bring it to life at a global scale through our food, our experiences, and the ways fans connect with the game,” said Morgan Flatley, Global Chief Marketing Officer and Head of New Business Ventures at McDonald’s. “As football icons take the field to unite fans across continents, McDonald’s will be there from the first whistle to the final minute with limited-time meals and keepsakes so fans of all ages can be part of the excitement all tournament long and beyond.”
“Growing up, it was our ritual after soccer tournaments to go to our McDonald’s near Hershey, PA for Chicken McNuggets and a McFlurry,” said Pulisic.
“Those memories were a core part of my childhood and an experience I still share with my teammates today. To now be featured on a McDonald’s collectible cup all these years later is a full-circle moment.”
