Digital agency Matterhorn is illuminating the market with new digital and print campaign for online broker Bell Direct.
Inspired by Picassos’ famous ‘light drawing’ photographs, the campaign features top financial analyst Julia Lee explaining the benefits of Recognia, one of Bell Direct’s suite of research tools available to online
Matt Kemsley, founder of Matterhorn, said:”We know from our research that traders harbor a genuine fear of missing out on the latest moves within the market and Recognia, alongside Bell Direct’s other research tools, gives them a whole array of cutting edge information and insights that allows them to make better informed decisions and investments.”
“We wanted to use Julia Lee to front the campaign, because not only is she a well known and well respected analyst within the market, she also comes with the additional benefit of working for Bell Direct.”
Arnie Selvarajah CEO of Bell Direct said: “We have a reputation as being the provider of the best in-depth research in the market, this campaign is aimed at further reinforcing that fact and of course it also fits seamlessly into our overarching brand positioning of ‘Why be smart, when you can be smarter’.”