Hyundai Australia has today launched its FIFA World Cup integrated sponsorship campaign, ‘Have a Fling with Football’ via independent creative agency Octagon.
The campaign runs from June 6 to July 15 2018 and includes an ambassador-led TVC, official match screening events, a broadcast partnership with SBS, a competition to win a Hyundai car, along with public relations and influencer engagement.
Hyundai has recruited high-profile athletes Wendell Sailor (Rugby), Damien Fleming (Cricket) and Luke Hodge (Aussie Rules) as campaign ambassaeedors. The three athletes will work closely with Hyundai to entice Australians to switch from their regular sporting codes for a few special weeks of football.
The ambassadors feature in a 60 second TVC, which airs for the first time today on Fox. The ad starts at a local soccer field with grassroots players warming up. As the game kicks off, the sporting legends are overcome by Football Fever and can’t help but throw themselves on the field – awkwardly joining the fray in the only way they know how. Produced by Milkmoney, it will run across all free to air networks during the tournament.
Hyundai will be giving legendary watering holes and iconic sporting venues a football twist for live screenings of the Socceroos group games, and the sporting legends will be there to celebrate the switch.
The major pop-up events are all free and open to the public, and registrations can be made via www.footballfling.com.au. Some registrants may also be upgraded to a VIP experience. Fans that jump in on the four-week fling and enjoy the World Cup at an event or at home, can also enter a competition to win a Hyundai i30SR. Videos or photos shared by the semi-finals on Instagram or Twitter, with #FootballFling will go into the running.
Oliver Mann, marketing director – Hyundai Motor Company Australia, said: “Hyundai loves football. As the naming rights partner for the Hyundai A-League since its inception in 2005, we also support everything from grassroots football to the National Teams and the FIFA World Cup. This World Cup, Hyundai is inviting all Australians have a fling with football and get swept up in World Cup fever.”
Octagon: Lead agency
Innnocean: Creative agency
Initiative: Media buying
Reprise: Social media
Orchard: Web design
Chasing Albert: PR
Co-Maker: Social influencers
Sustainable soap brand Single Use Ain’t Sexy has been greeted with a huge influx of support after raising over half a million dollars in funding via a crowdfunding campaign. The brand has launched itself into the ‘green economy’ by calling on the Australian public to financially back them and their mission to get Aussies to […]
Queer Artist Ryan James Caruthers has publically slammed software company Unfold after it asked to use the artist’s work for free as part of its Pride Month social media campaign. Caruthers took to Instagram to show screenshots of the conversation he had with Unfold after it asked the artist to share 12 of his images […]
After relaunching in September last year, TWOOBS has become a ‘kinda’ shoe brand by also focusing on making the world a ‘kinder’ place and creating more consumer-conscious shopping. The vegan shoe brand founded by sisters Jess and Stef Dadon changed its marketing approach last year and stopped using social media to push sales the old-fashioned […]
Highly experienced tourism marketer Kelly Ryan has been appointed to lead the marketing efforts at Visit Sunshine Coast (VSC). During the past 12 years, Ryan has supported Canberra’s tourism industry in senior marketing roles, including as director of strategy and insights as well as director of marketing at VisitCanberra. Most recently, Ryan has been working […]
GHO Sydney has developed a new educational platform for Family Planning NSW to help parents and carers of children with disabilities navigate the changes to their bodies, emotions and social interactions. The project, ‘Planet Puberty’, was made possible through funding from the federal government’s Department of Social Services, and was co-designed with people with disability […]
JCDecaux today announced conservation organisation, Bush Heritage Australia, as its major charity partner for 2021. The partnership is part of a series of ‘social impact’ initiatives the business is launching this year, under the banner of JCDecauxHEART. JCDecauxHEART focuses on three areas of social impact: health and mental health, environmental sustainability, and enriching urban communities. […]
Shameless Media’s Michelle Andrews and Zara McDonald’s latest podcast, The Books That Changed My Life, will launch exclusively on LiSTNR on Tuesday, 15 June. Throughout the series Michelle and Zara will talk with guests including Kevin Kwan, Laura Henshaw, Jock Zonfrillo, Susan Carland, Hamish Blake and Delta Goodrem about the books that have had a profound impact […]
In celebration of Pride Month, cult streetwear brand Champion has announced an Australia-and New Zealand-first Pride range, Champions of Pride, and ongoing partnership with the Queer Sporting Alliance. Championing a cause, celebrating community, and aiming to create real change, the capsule collection proudly heroes the Pride colours in a selection of signature Champion tees, iconic […]
Following the successful deployment of BankiFi’s technology platform at The Co-operative Bank in the UK, BankiFi has appointed Lloyd Parata to lead their expansion into the Australian Financial Services market. BankiFi’s technology platform ensures banks remain relevant by offering SMEs an innovative solution to operate their business, whilst avoiding common challenges like late payment. Parata, […]
Mars Wrigley 5 Gum has partnered with Twitch to launch Team CLUTCH, a team of Twitch streamers who will assemble on for three live squad streams tackling popular games like Fortnite while embodying the brand’s ethos of ‘life happens in 5’. This partnership builds on 5 Gum’s 2020 Twitch activation, and is set to create […]