Hush Puppies is stepping into a new era. This Spring and Summer, the footwear brand invites Australians to Walk on the Bright Side, unveiling a refreshed brand identity alongside its SS25 collection.
The new collection embodies optimism and comfort, celebrating individuality and joy encouraging wearers to live life with colour, confidence and comfort in every step.
“This season marks a playful new chapter for Hush Puppies. We’re bringing a fresh, optimistic energy to the brand while staying true to our comfort-first DNA, because feeling good never goes out of style.” Says Ivana Liistro, head of Hush Puppies.
The SS25 collection channels sun-soaked energy and effortless comfort across both men’s and women’s ranges. Directional silhouettes arrive in soft pastels, versatile neutrals, and subtle gold metallics each designed to bring a dose of optimism to every step. The line-up spans over 30 new styles, from statement sandals and refined dress shoes to delicate strappy heels and timeless loafers, showcasing key trends such as elegant T-bar straps and modern, sculpted silhouettes
Each piece is crafted with Hush Puppies’ signature comfort technology, including Deep Comfort, Genius Fit, Zero G, and Bounce engineered to cushion, support and move with the foot to deliver a
supportive and comfortable fit for everyone who loves to look good and feel even better.
Excited for the brand’s next chapter, Ivana Liistro, head of Hush Puppies said “Whilst comfort remains at the heart of our ethos, we are embracing a vibrant new identity. We look forward to inspiring consumers to walk on the bright side, every day.”
Since 1958, Hush Puppies has redefined casual comfort through innovation and style. Today, the brand continues to lead the way blending technology, craftsmanship and colour to inspire a new generation of feel-good footwear.
The SS’25 collection Walk On the Bright Side is now available in store, online and at selected David Jones and Myer locations Australia wide.
