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Reading: Hungry Jack’s Declares War On “Shrinkflation” With Bigger, Better Brekky
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B&T > Marketing > Hungry Jack’s Declares War On “Shrinkflation” With Bigger, Better Brekky
Marketing

Hungry Jack’s Declares War On “Shrinkflation” With Bigger, Better Brekky

Staff Writers
Published on: 4th November 2025 at 12:00 PM
Edited by Staff Writers
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Hungry Jack’s is going mega by flipping the script on mornings with the return of the Mega BBQ Brekky Wrap & Capp – the ultimate breakfast heavyweight – nationwide from 4 November.

Packed with flame-grilled beef and sausage patties, double bacon, cheese, egg, hash brown and smoky BBQ sauce, this wrap isn’t just big, it’s a full-on flavour takeover that fuels Aussies for a bigger, better day.

While ‘Shrinkflation’ has become a major topic of conversation, Hungry Jack’s is giving its customers more. More taste. More value. More reason to start strong.

But Hungry Jack’s is not stopping there, launching Brekky Bundles, value-packed combos designed for one, or the entire crew. Loaded with customer favourites like Brekky Wraps, Turkish Brekky Rolls, hash browns and barista-made coffee, these bundles deliver generous portions and unbeatable value for busy mornings.

And for those who want to level up their coffee game, meet the all-new Choc Hazelnut Iced Coffee. Made with Jack’s Cafe’s award-winning espresso blend, rich chocolate and hazelnut syrup, topped with whipped cream and a drizzle of chocolate sauce, it’s indulgence in a cup – and the perfect partner to mega brekky.

“We’ve been leading the breakfast game since introducing brekky wraps in Australia back in the 2000s. The Mega BBQ Brekky Wrap is all about bigger flavours and better value for Aussies on the go. And with our Choc Hazelnut Iced Coffee, we’re adding a little indulgence to every morning,” said Joy Villanueva, head of Jack’s Cafe.

With these launches, Hungry Jack’s is making it clear that mega mornings are in. Bigger taste, generous portions and overloaded value – that’s how Hungry Jack’s is winning the breakfast war and helping Aussies start strong for a mega day.

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Aimee Edwards
By Aimee Edwards
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Aimee Edwards is a former contributor at B&T, where she reported on media, advertising, and the broader cultural forces shaping both. Her reporting covers the worlds of sport, politics, and entertainment, with a particular focus on how marketing intersects with cultural influence and social impact. Aimee is also a self-published author with a passion for storytelling around mental health, DE&I, sport, and the environment. Prior to joining B&T, she worked as a media researcher, leading projects on media trends and gender representation—most notably a deep dive into the visibility of female voices in sports media. 

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