Hulsbosch Appointed to Re-Brand ABC Kids

Hulsbosch Appointed to Re-Brand ABC Kids

Branding agency Hulsbosch has been appointed to create the new identity for the ABC KIDS brand, operated by ABC Commercial and ABC Television.

The aim was to communicate a new and cohesive direction for broadcast and retail, and deliver a consistent look and feel that would successfully operate in all environments. The project entailed an understanding of existing destinations for the brand and to consolidate usage and their respective outcomes.

3. Hulsbosch - ABC KIDS image

The Hulsbosch approach of creating one compelling ABC KIDS brand for all touch-points and products will future-proof the brand. Its versatility enables it to operate in a variety of environments including digital and also be part of new technology innovation in the future.

Ultimately the new brandmark is a single vision that creates a sense of exciting and engaging adventures with ABC KIDS for internal and external audiences.

Linda Jukic, creative director at Hulsbosch commented, “The new logo has a sense of play and also a sense of learning and purpose. Our creative result is a distinctive multiplatform presentation that generates a genuine feel of warmth, wonder and beauty that will connect kids to the ABC.”

For over 25 years, the ABC for Kids early learning symbols the Apple, the Bee and the Carrot icons have signified Australia’s leading preschool brand for quality products and entertainment. These symbols are a revered standard of the ABC preschool brand and importantly a unique heritage stamp for marketing and communication campaigns.

The Hulsbosch creative solution leverages the equity in the symbols and their visual association and successfully brings it to life in a contemporary manner, enabling growth of the ABC KIDS properties and brand in the future.

Jaid Hulsbosch, director at Hulsbosch said, “A singular brand transforms the visually fragmented business and it’s not only a more inspiring approach, it also promotes a stronger approach for retail and broadcast in a very competitive kids market, particularly where education meets entertainment. We know this identity will be a standout and much loved by parents and kids alike.”

ABC television viewers will see an exciting and inherently Australian new look on-air at the ABC KIDS channel from March. The new look ABC KIDS will also be incorporated into the ABC KIDS iview logo and will be supported online, through print executions and social media. ABC Commercial will rollout new product packaging and in-store branding.

Diana Costantini, Head of ABC Creative commented, “We partnered with Hulsbosch following their successful tender and the team there certainly embraced the project like a pack of 5 year olds let loose on a plate of fairy bread.  With hundreds and thousands of ideas and heightened sense of delight, Hulsbosch arrived at a place that brings two very distinctive brands together –the ABC Commercial Kids brand and the ABC TV Kids brand.  Both much loved marks that have been in market for a good numbers of years so it was a fairly tough creative challenge. It was a pleasure to work closely with the team at Hulsbosch and we’re delighted with the results.”

 

 

 

 




Please login with linkedin to comment

daze of disruption Roy Morgan Research

Latest News

VALE Dennis Merchant – A Giant Of The Media Industry
  • Advertising

VALE Dennis Merchant – A Giant Of The Media Industry

Dennis Merchant OAM, a pioneer of Australian independent media buying, passed away yesterday at age 82. Truly ahead of his time, Merchant started the first independent media buying agency in Australia in 1974. Merchant and Partners was a powerhouse media business initially representing smaller indies that didn’t have the media scale or clout of some […]

Gravity Media Australia To Deliver Crankworx Cairns For Red Bull TV
  • Advertising

Gravity Media Australia To Deliver Crankworx Cairns For Red Bull TV

Gravity Media confirmed details for the global coverage of this year’s Crankworx Cairns. Gravity Media Australia will deliver the international broadcast technology and production outcome for Crankworx Cairns, the world’s largest mountain bike festival, from 22 to 26 May. Coverage of Crankworx Cairns will be delivered across Red Bull TV. Crankworx, a four-day festival of […]

Connecting Plots Nabs Former Saatchi & Saatchi Leader Craig Page
  • Advertising

Connecting Plots Nabs Former Saatchi & Saatchi Leader Craig Page

connecting plots has announced Craig Page as the new Strategy Partner as Tim Collier departs to pursue new opportunities. Lead image: Craig Page, strategy partner, Connecting Plots. Craig Page, esteemed integrated strategist and founder of strategic consultancy WeirdWorks, joined Connecting Plots as a strategy partner to lead the company’s strategic services. Page, who founded WeirdWorks […]

Roger Federer & Rafael Nadal Revive Core Values Campaign For Louis Vuitton
  • Campaigns

Roger Federer & Rafael Nadal Revive Core Values Campaign For Louis Vuitton

Louis Vuitton launched a new iteration of its storied ‘Core Values’ campaigns, captured by Annie Leibovitz. The campaign featured Roger Federer and Rafael Nadal as they ascended to the summit of Italy’s Dolomites mountain range. The tagline reads, “There are journeys that turn into legends”. 3,000m high, Nadal and Federer are seen not as competitors […]

One Year Later, Is BAR Ogilvy’s Livingfont Making A Difference?
  • Advertising

One Year Later, Is BAR Ogilvy’s Livingfont Making A Difference?

This International Biodiversity Day, ANP| WWF and BAR Ogilvy are reinforcing the importance of ‘The Endangered Typeface’ campaign to “protect all animal life”. When talking about the 6th mass extinction, can you really tell the difference a year makes? With the endangered typeface, a living font created in 2023 in a partnership with Associação Natureza […]

“These Issues Aren’t Unique To Our Industry”: Rose Herceg Chats To B&T Ahead Of Create Space Census Results
  • Advertising

“These Issues Aren’t Unique To Our Industry”: Rose Herceg Chats To B&T Ahead Of Create Space Census Results

On Tuesday, 21 May, the Advertising Council Australia (ACA) will host an all-industry webinar to reveal the findings of the second Create Space census. Close to 2,500 professionals from advertising, media, and marketing participated in the anonymous census in November 2023, providing an updated picture of the industry’s demographics and experiences of diversity, equity, and inclusion. […]

Kieran Moore: ‘No Client Has Ever Asked For More Junior People On Their Account’
  • Advertising

Kieran Moore: ‘No Client Has Ever Asked For More Junior People On Their Account’

Kieran Moore is one of Australia’s most experienced public relations leaders, having most recently served as the CEO of public relations, government relations, experiential and design for WPP AUNZ, following a six-year stint as the CEO of Ogilvy PR. Now as the director and principal at comms and reputation management consultancy Brangwin and Moore, which […]

Zitcha appoints Josh Forsyth as sales lead to drive retail media growth across APAC
  • Advertising

Zitcha appoints Josh Forsyth as sales lead to drive retail media growth across APAC

Following global expansion and continued strong local demand Zitcha appointed Josh Forsyth as APAC sales lead. Lead image: Josh Forsyth, sales lead, Zitcha. Australian-headquartered Zitcha, which operates across four continents in countries including the US, UK, Canada, New Zealand and South Africa, is looking to Asia as the next major emerging retail media market. In […]

Moët Hennessy NZ Adds Special PR To Agency Roster
  • Advertising

Moët Hennessy NZ Adds Special PR To Agency Roster

Special PR has been added to Moët Hennessy’s roster of communications agencies in New Zealand following a competitive pitch. Special PR will be responsible for integrated communications for Moët Hennessy across its luxury brands, including Cloudy Bay, Whispering Angel, Veuve Clicquot and Glenmorangie. The scope of work includes media relations, influencer marketing, content creation, events […]