UNSW Sydney has awarded its creative and production scope of works to Howatson+Company.
The appointment sees UNSW combine the message and the moment with Howatson+Company who has held the university’s media business for the last 12 months.
Howatson+Company team
Sofia Lloyd-Jones, chief marketing officer at UNSW, said of the appointment: “We’ve been impressed with the impact Howatson+Company has brought to the media side of our business and we’re excited to now scale that impact by unifying creative and production services into a single operating model.
“A single operating model enables us to move quickly to respond to customer needs in a fast changing market, and at scale.
“The team at Howatson+Co have demonstrated their deep understanding of the sector and continue to apply data and innovation to promote an integrated growth strategy.”
Chris Howatson, CEO at Howatson+Company added: “The world needs new ideas and solutions, and in working with UNSW over the past year, it’s clear they are leading the way to a more sustainable, just society. Their culture embraces diversity of thought, integrity and innovation, and a deep connection with community.
“To be trusted to express their ideals across all three communication functions of media, message and orchestration is a privilege and an opportunity to contribute.
“Sofia has a very clear and ambitious vision for future student recruitment, and we’re thrilled to be deepening our partnership.”
The appointment is effective immediately.
