If there’s one thing we’ve all learned this week, it’s that you don’t have to be in the office to be at work.
The COVID-19 outbreak has forced many into their homes, with Google Hangouts, Skype and Microsoft Teams replacing the usual office chitchat.
As well as impacting the actual output of any business, these unprecedented conditions have the potential to place strain on the mental health of workers facing the prospect of social isolation.
Creative technology company Nakatomi, part of production business Finch, is aware of how these conditions can be difficult for staff.
Speaking with B&T, Nakatomi co-founder Emad Tahtouh outlined some of the steps that have been put in place so far to keep things running – relatively – smoothly.
“Communication is the single most important thing and substituting whatever you were doing in your day-to-day with the closest analogous to a digital version,” he said.
Nakatomi has started running more regular ‘stand ups’, albeit online, to ensure the entire business is connected throughout the day.
They’re also rethinking how they use technology to communicate with colleagues.
“We’re doing more regular check-ins throughout the day,” Tahtouh said.
“The trick there is not to make them so regular and constant that it disrupts the workflow, but there’s a lot to be said for someone working in a office environment versus working at home.
“An office is social and you don’t get that at home. I’ve got a lot of staff who live by themselves and it’s a big shock to go from working every day in an office to working at home with no one around you.”
As well as regular check-ins, Tahtouh and the team are trying to replicate the casual and social side of the office virtually.
As a creative technology company, the Nakatomi team are well-versed in the world of VR.
So much so, they are using the technology as a way to get together.
“You can just get a team of people together in VR and play a game, have an interaction,” Tahtouh explained.
As well as being a fun way to break up a day of working from home, Tahtouh is of the view VR is a scalable solution for remote work.
“If we’re looking at a six to 12 month lockout, we’re going to have to have better solutions than what we have now – and VR is an amazing tool for that,” he said.
“There’s always been talk that VR is good, but not as good as the real thing. And that’s true.”
He gave the example of travelling to Fiji.
“You can go to a beach in Fiji in VR and it can look amazing and it almost feels like you’re there, but you’re not really there, so it’s never quite as good.
“But now your option to actually be there is literally gone – you cannot go there, even if you wanted to.
“So now VR is the best thing you can do.
“So I think we’re going to start seeing more of that, especially in tourism, travel, leisure, but also social interactions.”
Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]
Social purpose organisation UnLtd’s Big Games competition has raised a combined $85,000 for children and young people at risk. Running over five weeks, the competition involved 32 teams from across the advertising, marketing and media industries battling it out virtually for a chance to qualify for the Rocket League final. The tournament culminated in a […]
Stan has announced that the Stan Original Film Transfusion commenced filming in Sydney earlier this week and will premiere on Stan in 2022. Transfusion is a taut, muscular thriller starring Sam Worthington (Avatar) as Ryan Logan, a former Special Forces operative, who is battling to cope with life after the loss of his wife and is thrust […]
According to a decade of data collected by iStock, Australian brands turned to imagery depicting outdated gender stereotypes during the pandemic. Tracking the keyword ‘women’, iStock by Getty Images found that in 2020, ANZ brands and businesses reverted to gender stereotypes. Images of mothers home-schooling were used at almost twice the rate of images of […]
Schwartz Media is congratulating Maddison Connaughton on her three years as editor of The Saturday Paper. Connaughton has decided to finish up her editorship this month. “It’s been an honour to edit the paper,” Connaughton said. “The Saturday Paper is one of the brightest voices in Australian media and I have been happy to see […]
Research from EdBbirdie using Spotify data has identified the most popular songs to study to. After analysing thousands of studying and homework playlists on Spotify, American singer Olivia Rodrigo’s ‘drivers license’ came out as top song to study to. It featured on 48 study playlists, while other top songs included ‘Ophelia’ by The Lumineers, ‘Falling’ […]
Dayna Stewart is the Business Director – Digital Marketing, Media & Creative Services at The Nudge Group. Here, she discusses the challenges that come with building a successful marketing team when working remotely. Before COVID-19 changed the way businesses work, most marketing teams spent their days together in a meeting room collaborating on the next […]
The line-up for the 2021 iHeartRadio Music Festival has been announced as the legendary event returns live in Las Vegas in September. This year, the epic two-day lineup for the iHeartRadio Music Festival main stage will feature performances by Billie Eilish, Cheap Trick, Coldplay, Dua Lipa, Florida Georgia Line, Journey, Khalid, Lil Baby, Maroon 5, Nelly, […]
Shop! ANZ is calling on shopper and retail marketing professionals from all retail related disciplines to participate in the first ANZ Shopper and Retail Marketing Industry Survey in four years. This important research provides a guide of where the retail marketing industry in Australia and New Zealand has come from and what is anticipated to […]