Woolworths and Netflix have joined forces once again for the supermarket’s 14th annual Big Night In promotion, this time leaning into the Joy of Missing Out (JOMO) by encouraging Australians to pair their favourite Woolworths snacks and treats with Netflix entertainment.
This year the two have collaborated to launch a music anthem featuring popular Australian creator Maddy McCrae, driving home the message that the best night out is actually a big night in, playing on a number of Netflix series including Bridgerton, Squid Game, Stranger Things and Wednesday.
Beyond the screens, Woolworths has brought the campaign to life with the ‘Big Night Inn’, an hotel takeover of Sydney’s Medusa Hotel, which runs until Friday 29 May 2026. The Big Night Inn features three bespoke suites inspired by fan-favourite Netflix series – Wednesday, Bridgerton and Squid Game, with guests treated to a pantry full of products from brands participating in the Big Night In.
The integrated campaign supports the Big Night In promotion in partnership with Cartology, where Woolworths customers can go into the draw to win more than 300,000 prizes worth $1.1m in total.
“At Woolworths, we’re all about those little everyday moments that make life great – like sharing a treat with the family while watching a favourite series, Woolworths CMO Sean Barrett said.
“This year, we’ve joined forces with Netflix to make your ‘Big Night In’ even better. Whether it’s a bowl of popcorn or a new show everyone’s talking about, we’re here to help you nail the perfect night at home.”
“There’s nothing more synonymous with a cosy winter night than settling in with your favourite Netflix show and go-to snacks from Woolworths,” Shilpa Singh, APAC Senior Director, Marketing Partnerships, Netflix, said.
“This partnership taps into a genuine habit – how Aussies love to end their day, curled up on the couch with the stories they can’t get enough of – making this partnership a natural fit and a true mirror of at-home viewing,”
“Brought to life through Netflix Ads across our most popular shows and through the Woolworths ecosystem, this year’s Big Night In campaign makes it easier than ever to turn an everyday shop into the ultimate night-in experience.”
Partner brands were integrated into the Woolworths and Netflix ‘Big Night In’ campaign through Cartology with a scaled omni channel media strategy connecting brands to customers.
Sam Way, Cartology’s general manager of Commercial and Strategic Solutions – Food said: “Cartology connected the shelf to the home, turning a major trade event into an immersive customer experience. By bringing our customers’ favourite products directly into the event through our supplier partnerships, we captured that momentum and amplified it across our media network to drive scaled customer connections for our partners.”
Everyday Rewards members who purchase any three products from participating brands will automatically go in the draw to win from an exciting prize pool, including six major prizes to Netflix House in Dallas, Texas, six LG 65-inch Smart TVs, and over 300,000 instant prizes redeemable at the checkout. Members can also potentially collect 2,000 Everyday Rewards instantly at the check-out, equivalent to $10 off their next shop.
