The latest WARC Creative 100 – a guide to the world’s top creative agencies and networks – has been revealed, with Host/Havas the best performing Australian agency thanks to its significant and awarded Palau Pledge work.
Hotst/Havas came in at seventh on the list of the best creative agencies in the world and joined the only other Aussie agency, BWM Dentsu (9th), in this year’s top 10.
BBDO New York took the honours as the list’s best agency.
‘Palau Pledge’ was the most creatively celebrated campaign of 2018. Host/Havas ECD, Seamus Higgins, said: “The fact that such a human solution, created with the absolute dedication and passion to improve the world that our children will inherit has been ranked the number one campaign in the world, says something really good about what our industry values and has the power to achieve. I’m infinitely grateful to the incredible team, clients and country who made this happen.”
Overall, Australia scored an impressive third on the list of the most creative countries, with the US first and the UK second.
BBDO was voted the world’s most creative agency group and Omnicom the world’s most creative holding company.
Interestingly, Burger King beat Nike for most creative brand and Mars won for most creative agency.
Check out WARC’s top 10s below: