Thompson Spencer has been appointed as creative partner for Honda New Zealand following a competitive pitch.
The remit spans creative development and production, supporting Honda’s brand and retail activity.
he appointment will build on a year of work between Honda NZ and Thompson Spencer, including two integrated campaigns: ‘The Perfect Union’ for Honda’s hybrid range, and ‘The Power of Dreams’ to launch Honda’s first full EV to the New Zealand market.
Both campaigns were led by robot characters, supported by platform-specific extensions across the media mix.
Thompson Spencer group CEO, Melanie Spencer said: “Honda is a legendary brand, and we’re proud of the thinking and work we’ve created together over the past year,”
“From ‘The Perfect Union’ to ‘The Power of Dreams’, this partnership allows us to continue building strong, creative platforms that connect with Honda customers.” Spencer added.
Honda New Zealand managing director, Carolyn McMahon, said: “Honda is a legendary brand, and the ideas Thompson Spencer presented were distinctive and grounded in a good understanding of our customers,”
“While our focus continues to be on strengthening retail performance, the work we’ve done together over the past year has delivered strong creative and production quality. We look forward to building on this and driving more impactful outcomes moving forward.” McMahon added.
