H&M’s sister store & Other Stories launched an ad campaign recently featuring transgender models.
The two models involved are Hari Nef and Valentijn De Hingh, with Mashable reporting many of the production crew for the shoot also identify as transgender.
The two models are well known within the fashion scene, both having modelled for big brands before.
In an interview with publication WWD, the two talk about their work with the retailer and how it was nice working with an all transgender team.
“It’s not a fashion trend to have transgender people in a youth campaign, then after two seasons not have them anymore,” De Hingh reportedly told WWD. “It’s looking like even when the fad is over there will still be awareness of our story and our issues.”
Chatter about LGBT (lesbian, gay, bi-sexual, transgender) has been upped of late with celebrities such as Caitlyn Jenner putting a spotlight on the issue.
One Twitterbot took charge of the attention Caitlyn Jenner was getting at the time, correcting people who called Jenner ‘he’ instead of ‘she’.
Similarly back in June burrito chain Chiptole in the States ran an ad campaign in celebration of LGBT pride, handing out badges and burritos with ‘homo estas?’ – a play on the Spanish question ‘how are you’ which is ‘como estas?’
B&T recently ran a series of articles questioning why there weren’t that many gay people in ads, despite many brands being all for same-sex marriage.
While the issue of same-sex marriage has been brought to light recently due to many countries legalising the movement, and Prime Minister Tony Abbott firmly in his stance it should not be legalised, Jonathan Pease from agency Tongue said it could be dangerous for brands to hop straight on the support bandwagon.
“Yes, I would admit that there are a lot of brands out there that just jump on the issue of the day and that’s the case with same-sex marriage; it’s a hot issue at the moment and I have a real problem with that,” Pease told B&T.
“I think it will take a long time to catch on,” he added. “There are two schools of thought – it could be very daring or very dangerous. Are we ready to see an ad with two men waking-up together in bed? I’m not sure we are right now; but certainly in the next five years I can certainly see that happening.”
Lead image via Getty Images/Mashable.
Canteen’s latest campaign features the combined talents of Director Luna Laure and creative agency Crater. The campaign strives to raise awareness for young people affected by cancer. The awareness campaign centres around Harry Barentson, who at 12 years of age found out his pregnant mum had cancer. While his mother fortunately survived, he lost his […]
In partnership with storytelling agency Enthral, AFL star Kevin Sheedy has voiced a video ‘Love Letter to Victoria’ using visuals to showcase the state’s natural beauty and culture. Victoria has been hit with the worst of the coronavirus pandemic compared with any other Aussie state experiencing four lockdowns. Sheedy has partnered with Ethral to share […]
Telstra’s lower-cost telco, Belong, has awarded its strategy and creative account to Howatson + White, and has reappointed OMD to its media buying account, after a competitive pitch process. Howatson + White will handle strategy, planning, creative and CRM, while former agency Clemenger will continue to have a relationship with Belong, managing PR and retail activation. […]
Coca-Cola Australia has rolled out its new campaign ‘Turn Up Your Break’. The campaign will be led by a TVC that encourages people to truly pause with a Coke on their break so they can walk away feeling refreshed and uplifted. The TVC features two busy chefs stepping outside for a break, the bustling kitchen […]
Nova 919’s Ben & Liam breakfast show announced that they’ll be throwing their support behind and raising awareness for a cause very close to their hearts, mental health. On Monday 21 June Ben Harvey and Liam Stapleton will be locked in a purpose-built glass structure, in the middle of Rundle Mall, for an entire week […]
TRENDii has announced TRENDii Ads, a new contextual advertising solution that leverages content and context to promote eCommerce products at scale around the world. TRENDii Ads is user privacy friendly and offers a new way for businesses and brands to target consumers at the moment that they are most inspired to shop. “We believe good […]
ARN and The New York Times have reached an agreement for ARN to become the advertising sales representative for The New York Times’s podcast portfolio in Australia. The deal will enable Australian brands to connect with Australian listeners to The New York Times’s most popular podcasts, such as The Daily, Serial and This American Life, […]
Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]