Havas Red Australia has been appointed as the PR, social and influencer agency for robotic appliances company ECOVACS across Australia and New Zealand, following a competitive pitch process.
The partnership will see Havas Red deliver an integrated communications program spanning PR, influencer, content creation, social media and experiential activations, with a focus on elevating ECOVACS’ brand presence and connecting with consumers.
Havas Red will focus on driving ongoing media engagement to tell the brand’s story across lifestyle, technology and home verticals. It will create and execute influencer and social media campaigns that connect authentically with new audiences and plan launch events for media and consumers.
“ECOVACS is a true innovator in the smart home robotics space, and we’re excited to help them deepen their connection with Australian and New Zealand consumers. Our integrated approach across PR, social and influencer will ensure ECOVACS’ message resonates with local audiences and positions the brand as the go-to choice for households looking to embrace smarter living, said Havas Red Australia managing partner consumer and brand Laura Cario.
“We’re thrilled to partner with Havas Red as we continue to grow our presence in Australia and New Zealand. Their deep understanding of the local market, combined with their expertise across earned, social and influencer channels, makes them the ideal partner to help us connect with consumers and showcase how ECOVACS products can make life easier for households across the region,” ECOVACS head of marketing for APJ Fiona Tao added.
