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Reading: Hatched Named As Media Agency For Brown Family Wine Group
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B&T > Media > Hatched Named As Media Agency For Brown Family Wine Group
Media

Hatched Named As Media Agency For Brown Family Wine Group

Staff Writers
Published on: 6th June 2023 at 9:01 AM
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Brown Family Wines
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Media agency Hatched has been appointed to manage media strategy, planning and buying for Brown Family Wine Group.

For more than 130 years, the Brown Family has been producing award-winning wines and developing vineyards in some of the best regions in Australia. The business has evolved from a single brand to a family of brands that includes Brown Brothers, Devil’s Corner, Innocent Bystander, Tamar Ridge and Pirie.

The Brown Family Wine Group has a desire to remain a sustainable and successful family-owned company for generations to come and it was this emphasis on family that led to the appointment of Hatched.

Brown Family Wine Group Marketing Manager Ben Dixon said: “Family is at the heart of everything we do and Hatched has a similar culture within its business. That, coupled with a proven track record in growing a portfolio of brands, make for an ideal foundation for a long-term partnership.”

Hatched will work with Brown Family Wine Group on comms planning, media strategy and buying with a focus on supporting and growing the Group’s e-commerce presence, as well as building out a retail media strategy that leverages affiliate business partnerships through retail media assets.

Hatched Managing Partner Adrian Roeling said: “It’s an absolute pleasure to find clients whose values align to those of our business and Brown Family Wine Group is one of those clients. At Hatched, we deeply value long-term, enduring partnerships. We believe they deliver the best results and are vital to the commitment required for building brands.”

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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