Hatched Named As Media Agency For Brown Family Wine Group

Hatched Named As Media Agency For Brown Family Wine Group

Media agency Hatched has been appointed to manage media strategy, planning and buying for Brown Family Wine Group.

For more than 130 years, the Brown Family has been producing award-winning wines and developing vineyards in some of the best regions in Australia. The business has evolved from a single brand to a family of brands that includes Brown Brothers, Devil’s Corner, Innocent Bystander, Tamar Ridge and Pirie.

The Brown Family Wine Group has a desire to remain a sustainable and successful family-owned company for generations to come and it was this emphasis on family that led to the appointment of Hatched.

Brown Family Wine Group Marketing Manager Ben Dixon said: “Family is at the heart of everything we do and Hatched has a similar culture within its business. That, coupled with a proven track record in growing a portfolio of brands, make for an ideal foundation for a long-term partnership.”

Hatched will work with Brown Family Wine Group on comms planning, media strategy and buying with a focus on supporting and growing the Group’s e-commerce presence, as well as building out a retail media strategy that leverages affiliate business partnerships through retail media assets.

Hatched Managing Partner Adrian Roeling said: “It’s an absolute pleasure to find clients whose values align to those of our business and Brown Family Wine Group is one of those clients. At Hatched, we deeply value long-term, enduring partnerships. We believe they deliver the best results and are vital to the commitment required for building brands.”




Please login with linkedin to comment

brown wines

Latest News

GTA VI Trailer Smashes YouTube Viewership Records
  • Media

GTA VI Trailer Smashes YouTube Viewership Records

The trailer for Rockstar Games’ Grand Theft Auto VI has demolished YouTube viewership records for the most-watched non-music video in 24 hours. At the time of writing, the trailer has amassed 93 million views. YouTuber Mr Beast previously held the record for the most-watched vid in 24 hours for his “$1 vs $100,000,000 House” video […]

a data analyst using technology AI for working tool for data analysis Chatbot Chat with AI, using technology smart robot AI, artificial intelligence to generate something or Help solve work problems.
  • Advertising

Introducing Yahoo Blueprint: A New AI-powered Suite For Better Ad Performance & Optimisation

Yahoo Advertising has launched Yahoo Blueprint, a central AI suite that powers performance-based solutions within the Yahoo DSP. Fuelled by over 335 million logged in Yahoo users globally, Yahoo Blueprint enhances decisioning, makes AI more accessible, and serves as a results-driven guide throughout the campaign lifecycle to deliver better outcomes for advertisers. This new AI […]

Publicis Sapient Announces Launch Of PS Hummingbird, Expanding Its Generative AI And Cloud Capabilities With Microsoft
  • Technology

Publicis Sapient Announces Launch Of PS Hummingbird, Expanding Its Generative AI And Cloud Capabilities With Microsoft

Publicis Sapient, a digital business transformation company, today announced the launch of a new joint venture with Tquila called PS Hummingbird. Lead image: Nigel Vaz CEO of Publicis Sapient The partnership with Tquila, with whom Publicis Sapient has collaborated on several other ventures, will extend Publicis Sapient’s generative AI offerings powered by Microsoft Azure, Microsoft […]