Media agency Hatched has been appointed to manage media strategy, planning and buying for Brown Family Wine Group.
For more than 130 years, the Brown Family has been producing award-winning wines and developing vineyards in some of the best regions in Australia. The business has evolved from a single brand to a family of brands that includes Brown Brothers, Devil’s Corner, Innocent Bystander, Tamar Ridge and Pirie.
The Brown Family Wine Group has a desire to remain a sustainable and successful family-owned company for generations to come and it was this emphasis on family that led to the appointment of Hatched.
Brown Family Wine Group Marketing Manager Ben Dixon said: “Family is at the heart of everything we do and Hatched has a similar culture within its business. That, coupled with a proven track record in growing a portfolio of brands, make for an ideal foundation for a long-term partnership.”
Hatched will work with Brown Family Wine Group on comms planning, media strategy and buying with a focus on supporting and growing the Group’s e-commerce presence, as well as building out a retail media strategy that leverages affiliate business partnerships through retail media assets.
Hatched Managing Partner Adrian Roeling said: “It’s an absolute pleasure to find clients whose values align to those of our business and Brown Family Wine Group is one of those clients. At Hatched, we deeply value long-term, enduring partnerships. We believe they deliver the best results and are vital to the commitment required for building brands.”
