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Reading: Harvey Norman, Westpac & KFC Sponsor NRLW On Kayo
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B&T > Marketing > Sports Marketing > Harvey Norman, Westpac & KFC Sponsor NRLW On Kayo
MarketingMediaSports MarketingStreaming

Harvey Norman, Westpac & KFC Sponsor NRLW On Kayo

Arvind Hickman
Published on: 24th July 2026 at 11:13 AM
Arvind Hickman
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Three of Australia’s leading brands—Harvey Norman, Westpac and KFC—have returned as lead sponsors for the 2026 NRLW season on Kayo Sports and Foxtel, continuing their long-term partnership with the women’s game.

This commitment comes as the NRLW continues to see incredible momentum, following a record-breaking 2025 season which was the most-watched in Foxtel Group history, with over 362 million minutes viewed due to an expanded season across 71 games.

As the home of the NRLW until at least 2034, Foxtel and Kayo Sports will broadcast every match, including the grand final, live with no ad-breaks during play.

The schedule also features 23 matches in 4K Ultra HD including the highly anticipated grand final rematch between the Brisbane Broncos and Sydney Roosters on August 15.

Across the coverage, Harvey Norman and KFC return as ‘NRLW on Fox’ naming rights partners across key game-day, replay, and player segments, while Westpac continues its partnership through premium in-game graphics.

These partnerships will be brought to life through on-screen integrations across live games and NRLW on Fox, featuring custom-branded graphics and shared billboard placements to maximise visibility throughout the season.

This support extends beyond broadcast, with Harvey Norman also marking the 20th Women in League Round last week, where Fox League’s Lara Pitt and Yvonne Sampson joined celebrations recognising the contributions of women across every level of Rugby League.

“The NRLW’s growth is reflected in both record viewing figures and the continued commitment of our partners. Having broadcast the NRLW since the inaugural 2018 season, we are dedicated to bringing fans closer to the game than ever before through more innovation embedded into our coverage,” Foxtel Media head of sports Jackson Forbes said.

“By continuing their investment in watchability and premium coverage, Harvey Norman, Westpac, and KFC have created native integrations that deliver high-impact results for their brands while respecting the uninterrupted viewing experience fans expect on our platforms.”

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TAGGED: Foxtel, harvey norman, Kayo Sports, KFC, Westpac
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Arvind Hickman
By Arvind Hickman
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Arvind writes about anything to do with media, advertising and stuff. He is the former media editor of Campaign in London and has worked across several trade titles closer to home. Earlier in his career, Arvind covered business, crime, politics and sport. When he isn’t grilling media types, Arvind is a keen photographer, cook, traveller, podcast tragic and sports fanatic (in particular Liverpool FC). During his heyday as an athlete, Arvind captained the Epping Heights PS Tunnel Ball team and was widely feared on the star jumping circuit.

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