Helping head-bangers with their hair, men’s online health platform Mosh is bringing the ‘business at the front, party at the back’ to the Good Things Festival this weekend.
Its custom psych-rock inspired barbershop offering free ‘dos’ to punters as an entry point to talk frankly about hair loss—sister brand Moshy will also be getting in on the action and bringing female hair loss out of the shadows.
The festival’s alternative music juggernaut partnership with Mosh is a visual treatment nod to a golden era when Aussie men had thicker, fuller manes—including many of those performing on stage.
The company has helped over 60,000 Aussies with hair loss, and Jonathan Seidler, Mosh creative director, said while ‘The Do Over’ can’t offer punters free time travel, it can help them identify signs of hair loss before it’s too late.
“Our barbers will cut mullets and mohawks for free all day, talking regrowth strategies with punters while wielding the clippers.
“With some of the greatest bands of our teenage years taking on the main stage, it’s the perfect opportunity to take festivalgoers back in time as an entry point to discuss hair regrowth.”
This year also marks Moshy’s first foray into the Good Things pit, targeting the tens of thousands of Australian women suffering from female hair loss.
Inspired by headliner Shirley Manson of Garbage, who is always upfront about everything from mental health to menopause, Moshy will have frank convos with women about thinning tresses amid the madness.
“We have seen a growing pool of women looking to address their hair loss through Mosh over the years, so we are incredibly excited to be launching a dedicated Female Hair Loss program through Moshy,” said Nick Holden, Mosh CMO.
Luscious locks and heavy music have always gone hand-in-hand, which Mosh and now Moshy will use as an icebreaker to educate their audience in their own language.
“Besides, some of the best mohawks at the Do-Over belong to the girls!”
The Do-Over’s set design features customised artwork that nods to generations of psychedelia in rock, with the return of their coveted custom bumbags and a paid social campaign that features barbers from Redfern’s Hair By Tommy J talking about how they handle hair loss with their clients.
