Guardian Australia Is Partnering With Essential To Publish The Guardian Essential Report

Guardian Australia Is Partnering With Essential To Publish The Guardian Essential Report

Guardian Australia is partnering with research, digital and communications agency Essential to publish the Guardian Essential Report. The Report will survey the country’s voting intention with weekly results published exclusively on Guardian Australia.

The partnership will include Australia’s first weekly poll, The Guardian Essential Report, starting today and released 48 weeks each year, to gauge the Australian public’s sentiment towards the two major political parties.

The poll is based on Essential’s weekly report based on data provided by Your Source and published in the Guardian’s Australia news section. The Your Source online omnibus poll surveys 1,000 Australians on a weekly basis to measure federal voting intention, plus a range of other regular questions such as preferred prime minister and state voting intention.

The Guardian and Essential will also develop topical questions and recurring thematic questions to help measure Australian attitudes over time.

Dr. Rebecca Huntley, director of research, Essential, said: “The Guardian Essential Report will be the most regular poll available in the country, produced using Essential’s proven research methodology. We’re excited to work collaboratively with Guardian Australia to measure how Australians feel about a range of key topics.”

Lenore Taylor, editor, Guardian Australia, said: “We have over 1.3m unique browsers* for our Australian politics content each month and the Guardian Essential Report will inform our coverage. We are pleased to be working with Essential.”




Please login with linkedin to comment

Arnott's Landor Essential

Latest News

The Mars Agency Announces Latest Findings Of Retail Media Report Card
  • Advertising

The Mars Agency Announces Latest Findings Of Retail Media Report Card

The Mars Agency has developed a scorecard that assesses the capabilities of leading platforms across key criteria required to optimally plan, execute, and measure effective retail media programs. The scorecard aims To help brands efficiently evaluate their spending options across retail media networks in Australia (and New Zealand). With spending on retail media advertising in […]

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick
  • TV Ratings

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick

A heated argument between two jungle members did the numbers for Ten last night, with I’m A Celeb obtaining a total national reach of 1,282,000. Fans were delighted as Candice Warner and influencer Skye Wheatley got into it over a stick of lipstick, leading Warner to dub the Instagram star “selfish.” Wheatley, best known for […]