The Media Federation Australia (MFA) Board has announced the election of GroupM’s Greg Graham as the 2015 MFA Awards chair with Initiative’s Sean Richardson taking on the vice chair role.

Both will work closely with a passionate group of individuals representing the MFA member agencies. The committee’s role is to ensure the Awards highlight the value that the advertising media communication industry contributes to clients businesses.

Now in its 17^th year the MFA Awards showcase the finest thinking and solutions in media communication practice that have contributed to a successful, results driven advertising campaign.

On learning of his selection Graham said: “I’m humbled and proud to be elected chairman of the Media Federation Awards, and to be able to play a role in this outstanding awards program celebrating the best of our great industry.”

Media Federation of Australia, CEO Sophie Madden said: “Congratulations to Greg Graham and Sean Richardson on their appointment to lead this MFA program. I’d also like to thank Brett Dawson for his contribution and tireless efforts during his chairmanship of the MFA Awards. In these challenging times for business and marketers, the MFA Awards program is testament to the value our members bring to their clients’ business.”