Grill’d Uses Mock Colonel Sanders To Promo Its ‘Healthy’ Fried Chicken
In the next stage of “Australia’s ongoing fried chicken wars” with KFC, Grill’d has utilised a mock Colonel Sanders to promote its latest flavour of ‘Healthy Fried Chicken Hot Bites’.
The Australian fast food chain, which markets itself as the healthy alternative to others, is promoting its new, fiery Hawthorn Hot Sauce made with 100 per cent Australian red cayenne chillies, which features on the Grill’d menu as part of its 100 per cent natural chips and sides range.
Taking an unconventional route, Grill’d is, again, sticking the boot into KFC—the multinational fast food chain that Grill’d claims offers nutritionally inferior products.
“The Colonel must be feeling the heat, as to onlookers’ surprise, a man looking suspiciously like Mr Sanders was spotted at Grill’d trying out the HFC Hot Bites for himself,” Grill’d said.
“One Grill’d customer reported that the familiar face was looking very content with his bucket of HFC Hot Bites, posing the question, has he finally converted?
“Another reported they overheard the man saying, ‘The rumours are true! Fried chicken can be healthy and tasty’.”
To celebrate the launch of its new flavour, Grill’d is offering a serve of free HFC Hot Bites for all Relish Members until Sunday 22 March (11.59pm) with any burger purchase either in-restaurant or online.
Non-Relish members can sign up for free to the Grill’d Relish loyalty program via the website or app to be instantly eligible.
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