B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • NRL
  • State of Origin
  • WPP
  • B&T Women in Media
  • Thinkerbell
  • Pinterest
  • imaa
  • AFL
  • Anthony Albanese
  • AI
  • Spotlight on Sponsors
  • Foxtel
  • Meta
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Grill’d Uses Mock Colonel Sanders To Promo Its ‘Healthy’ Fried Chicken
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Campaigns > Grill’d Uses Mock Colonel Sanders To Promo Its ‘Healthy’ Fried Chicken
Campaigns

Grill’d Uses Mock Colonel Sanders To Promo Its ‘Healthy’ Fried Chicken

Staff Writers
Published on: 17th March 2021 at 9:25 AM
Staff Writers
Share
2 Min Read
SHARE

In the next stage of “Australia’s ongoing fried chicken wars” with KFC, Grill’d has utilised a mock Colonel Sanders to promote its latest flavour of ‘Healthy Fried Chicken Hot Bites’.

The Australian fast food chain, which markets itself as the healthy alternative to others, is promoting its new, fiery Hawthorn Hot Sauce made with 100 per cent Australian red cayenne chillies, which features on the Grill’d menu as part of its 100 per cent natural chips and sides range.

Taking an unconventional route, Grill’d is, again, sticking the boot into KFC—the multinational fast food chain that Grill’d claims offers nutritionally inferior products.

“The Colonel must be feeling the heat, as to onlookers’ surprise, a man looking suspiciously like Mr Sanders was spotted at Grill’d trying out the HFC Hot Bites for himself,” Grill’d said.

“One Grill’d customer reported that the familiar face was looking very content with his bucket of HFC Hot Bites, posing the question, has he finally converted?

“Another reported they overheard the man saying, ‘The rumours are true! Fried chicken can be healthy and tasty’.”

To celebrate the launch of its new flavour, Grill’d is offering a serve of free HFC Hot Bites for all Relish Members until Sunday 22 March (11.59pm) with any burger purchase either in-restaurant or online.

Non-Relish members can sign up for free to the Grill’d Relish loyalty program via the website or app to be instantly eligible.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: colonel sanders, Grill'd, KFC
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Patrick Rowe, Mandie Van Der Merwe, Avish Gordhan.
Agency Scorecard: Saatchi & Saatchi
15/07/2025
SCA Chief Content Officer Dave Cameron To Depart After 30 Years
15/07/2025
Harley-Davidson Rallies Riders For Inaugural ‘United We Ride’ Fundraiser Via The Salvation Army
15/07/2025
Agency Scorecard: Nunn Media
15/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?