In the next stage of “Australia’s ongoing fried chicken wars” with KFC, Grill’d has utilised a mock Colonel Sanders to promote its latest flavour of ‘Healthy Fried Chicken Hot Bites’.
The Australian fast food chain, which markets itself as the healthy alternative to others, is promoting its new, fiery Hawthorn Hot Sauce made with 100 per cent Australian red cayenne chillies, which features on the Grill’d menu as part of its 100 per cent natural chips and sides range.
Taking an unconventional route, Grill’d is, again, sticking the boot into KFC—the multinational fast food chain that Grill’d claims offers nutritionally inferior products.
“The Colonel must be feeling the heat, as to onlookers’ surprise, a man looking suspiciously like Mr Sanders was spotted at Grill’d trying out the HFC Hot Bites for himself,” Grill’d said.
“One Grill’d customer reported that the familiar face was looking very content with his bucket of HFC Hot Bites, posing the question, has he finally converted?
“Another reported they overheard the man saying, ‘The rumours are true! Fried chicken can be healthy and tasty’.”
To celebrate the launch of its new flavour, Grill’d is offering a serve of free HFC Hot Bites for all Relish Members until Sunday 22 March (11.59pm) with any burger purchase either in-restaurant or online.
Non-Relish members can sign up for free to the Grill’d Relish loyalty program via the website or app to be instantly eligible.
Leading Australian market research data brand, RDA Research, provides actionable consumer intelligence to help businesses inform decision making and growth strategies. RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.
Storytelling agency Enthral has appointed Channel 7 reporter and sports presenter Sean Sowerby as its new senior PR and content manager in Melbourne. Sowerby (pictured) started his award-winning career at 3AW before spending more than 15 years in television. Enthral founder and manager director, Cameron Smith, spoke of the significance of Sowerby joining the agency. […]
This week Nova’s Fitzy & Wippa are celebrating 10 years of their iconic radio show and plenty of famous faces have weighed in on the feat! For Fitzy & Wippa’s 10-year anniversary show they were joined by a bunch of special friends who shared their messages and favourite memories over the last decade. The guys […]
Ever since Google first announced it would be getting rid of third-party cookies on Chrome, digital advertising businesses have been actively sharing their plans for life after cookies. And now programmatic advertising company Blis might have come up with the most creative way to get the message across, in a new video which sees company […]
Integrated Melbourne agency Icon has taken top honours in the 2021 SABRE Awards, winning the coveted Australasian Consultancy of the Year for 2021 along with a host of category and craft awards. Icon led a large field of Australian agencies with a total of three major and seven minor awards, including gold in the cause-related […]
Former agency executives Tim O’Neill and Tim Fouhy have launched the auto technology startup Summon. Australia’s first full e-commerce service for prestige cars. O’Neill and Fouhy both founded Reactive, a digital agency, which was bought by Accenture in 2016. Following the deal, O’Neill and Fouhy ended up leading the company’s digital marketing arm, Accenture Interactive before […]