The managing director of Digital Industry Group (DIGI) Sunita Bose is leaving the social media companies’ industry group after seven years leading the organisation.
The non-profit industry association representing leading technology companies in Australia, focuses on issues including online harms, data protection and consumer safety. DIGI members include Apple, eBay, Google, Linktree, Meta, TikTok, X, Spotify, Snap and Yahoo.
Bose, who started as the first staff member in 2019, took to LinkedIn this morning to announce her “difficult decision” to step down with “gratitude, pride and sadness”.
“It’s been an extraordinary opportunity to lead this organisation. I’m so proud of what we’ve built together,” she wrote.
“It’s never easy to step away from something you’ve dedicated yourself to building, but rewarding to know it’s strong enough to thrive without you. I’m working with DIGI’s board now to make this transition smooth, including launching an executive search for my successor.”
Luke Aitken, eBay’s director of government relations and chair of DIGI, thanked Bose for her leadership and incredible contribution to the organisation.
“Sunita has played an absolutely defining role in building DIGI into the respected and effective organisation it is today,” he said. “Over seven years, she has grown DIGI’s membership, strengthened its organisational capability and established it as a constructive and credible voice in some of Australia’s most complex digital policy debates.”
“Sunita leaves DIGI with the Board’s sincere thanks and appreciation. We wish her every success as she takes on her next professional challenge.”
During her tenure, DIGI more than tripled the industry association’s membership, contributed expertise to reforms – across online safety, privacy, consumer protection, scams, mis- and disinformation, responsible artificial intelligence and the digital economy – as a constructive policy partner representing the digital industry with government, regulators, civil society and academia.
Under her leadership, DIGI also helped develop 15 legally enforceable industry codes under Australia’s Online Safety Act that protect Australians from harmful content online, launched the Australian Code of Practice on Disinformation and Misinformation and the Australian Online Scams Code, and expanded the DIGI Engage media literacy program.
“People assume running a consensus-based organisation is exhausting, but it’s energising to navigate countless intellectual debates on some of the toughest policy questions of our time,” she wrote.
On LinkedIn, Bose shared she has accepted a new leadership role which she is yet to reveal.
