Advertising and marketing agency Ogilvy & Mather created a global campaign for Greenpeace UK pro-bono, which underlines what our oceans will look like if plastic production continues at its current rate.
The film follows a group of schoolchildren on an excursion, each excited to see a multitude of aquatic species like penguins, otters and catfish.
Initially confused by witnessing loads of plastic rubbish floating in the water in place of vibrant marine life, the children’s previous excitement to visit the aquarium is swiftly turned on its head.
In place of signs that would normally identify different types of marine life, there is instead information on ‘bottles’ and ‘six pack rings’ and their damaging impact in the ocean.
Check it out below:
The campaign follows a Greenpeace petition urging supermarkets to drastically reduce their plastic footprint, so far reaching almost 380,000 signatures.
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Storytelling agency Enthral has appointed Channel 7 reporter and sports presenter Sean Sowerby as its new senior PR and content manager in Melbourne. Sowerby (pictured) started his award-winning career at 3AW before spending more than 15 years in television. Enthral founder and manager director, Cameron Smith, spoke of the significance of Sowerby joining the agency. […]