Advertising and marketing agency Ogilvy & Mather created a global campaign for Greenpeace UK pro-bono, which underlines what our oceans will look like if plastic production continues at its current rate.
The film follows a group of schoolchildren on an excursion, each excited to see a multitude of aquatic species like penguins, otters and catfish.
Initially confused by witnessing loads of plastic rubbish floating in the water in place of vibrant marine life, the children’s previous excitement to visit the aquarium is swiftly turned on its head.
In place of signs that would normally identify different types of marine life, there is instead information on ‘bottles’ and ‘six pack rings’ and their damaging impact in the ocean.
Check it out below:
The campaign follows a Greenpeace petition urging supermarkets to drastically reduce their plastic footprint, so far reaching almost 380,000 signatures.