Google’s New AdWords Extension Gets A Helping Hand

Google’s New AdWords Extension Gets A Helping Hand
SHARE
THIS



Cloud mobile and online business messaging solutions provider LivePerson has unveiled a way for big brands to use Google’s upcoming AdWords click-to-message ad extension.

The new extension, which will be rolled out in the coming weeks, lets consumers message an advertiser via SMS directly from a pay-per-click ad.

LivePerson has now made it possible for it to work for large enterprises by routing these messages intelligently to the brand’s sales and service professionals on its LiveEngage platform.

The platform tracks and distributes ad responses to teams that may be across geographies, and measures the results.

LiveEngage also provides an optional, pay-for-performance team of people who can answer these SMS conversations and can handle many queries itself, or transfer them to in-house representatives where needed.

Furthernore, LiveEngage enables brands to manage message conversations from many media and communications channels in one solution and one workforce.

LivePerson founder and CEO Robert LoCascio said the company is the first in the world to deliver an enterprise-level messaging platform.

“We already power the messaging of many of the largest brands in the world, and we’ve been working with Google over the past few months with some key customers,” he said.

“We’re excited to add Google’s new format as another way for large brands to connect with consumers.”

Please login with linkedin to comment

Google AdWords LiveEngage LivePerson

Latest News

AnalogFolk Hires Senior Creative Content Specialist Naomi Martin
  • Advertising

AnalogFolk Hires Senior Creative Content Specialist Naomi Martin

Global independent creative agency AnalogFolk has added more creative content firepower to its Sydney team with the appointment of award-winning Naomi Martin as senior copywriter and social lead. Martin’s focus will be further building the agency’s creative and strategic capabilities across editorial, branded content, influencers, creation and production. Formerly head of content at IPG Mediabrand’s […]

Apple Set To Bundle Subscription Services
  • Technology

Apple Set To Bundle Subscription Services

Apple unveils latest initiative that is rumoured to have come to Tim Cook while he was scooping the leaves in his pool.

by B&T Magazine

B&T Magazine
SkyBus Welcomes Back NZ Travellers With New Campaign Via Hardhat
  • Campaigns

SkyBus Welcomes Back NZ Travellers With New Campaign Via Hardhat

SkyBus’ latest ‘The Easy Way to Getaway’ campaign via newly awarded creative agency Hardhat aims to give a warm welcome to returning New Zealand travellers, letting them know the airport transfer service is ready and waiting. The win has seen Hardhat lead the charge on SkyBus’ strategy and creative across New Zealand, ensuring confidence in […]

by B&T Magazine

B&T Magazine
Woolworths W23 Longtail UX. From left Will Santow, Longtail UX Co-Founder and Co-CEO; Ingrid Maes, Managing Director W23 and Andreas Dzumla, Longtail UX Co-Founder and Co-CEO. Pictured at Dan Murphys in Mosman. 13th August 2020. Photograph Dallas Kilponen.
  • Technology

Longtail UX Secures $2.25M In Funding From Woolworths Group’s Venture Capital Arm W23

Longtail UX, an Australian founded tech company with 70+ clients across the Americas, EMEA and JAPAC, has today announced a $2.25m supplementary equity raise in partnership with Woolworths Group’s venture capital arm, W23 and Steven Lew-owned group, Global Retail Brands (GRB). The investment builds on the $3m funding round led by Investec through its Investec […]

Enero Posts Net Revenue Increase Of 4.9%
  • Media

Enero Posts Net Revenue Increase Of 4.9%

Forget 2020's plagues, pestilence and famine says Enero, as balance sheet comes out with sweet smell of potpourri.

by B&T Magazine

B&T Magazine