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Reading: Google Chrome Will Start Blocking Ads That Drain Your Data And Battery
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B&T > Technology > Google Chrome Will Start Blocking Ads That Drain Your Data And Battery
Technology

Google Chrome Will Start Blocking Ads That Drain Your Data And Battery

Staff Writers
Published on: 15th May 2020 at 10:01 AM
Staff Writers
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Have you gone over your data allowance recently? Noticed that your battery is running low even faster?

Well it turns out this could be the work of dodgy, resource-demanding online ads. These ads might be used to mine cryptocurrency or simply be poorly programmed.

According to Google, despite making up a very small share of overall ads (0.3 per cent), these ads take up a disproportionate amount of network data (27 per cent) and CPU usage (28 per cent).

“In order to save our users’ batteries and data plans, and provide them with a good experience on the web, Chrome will limit the resources a display ad can use before the user interacts with the ad,” Chrome product manager Marshall Vale said.

“When an ad reaches its limit, the ad’s frame will navigate to an error page, informing the user that the ad has used too many resources.”

The thresholds are 4MB of network data and 15 seconds of CPU usage in any 30-second period or 60 seconds of total CPU usage.

Google is in the process of testing the feature and plans to have it live by August, giving ad creators enough time to prepare for the changes.

It comes as Google also prepares to discontinue third-party cookies by 2022 in a bid to boost privacy controls for users of the browser.

 

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Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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