Digital outdoor media company QMS has confirmed Allianz Australia as a returning partner of its Milano Cortina 2026 Winter Olympic and Paralympic Games Network.
Allianz’s ‘Go Australiaaahh!’ campaign, created by Howatson + Company and planned through Wavemaker, is live across QMS’ 100 per cent digital national Winter Games Network.
The campaign reimagines Allianz’s brand platform for a winter sports context, featuring skiing, figure skating and snowboarding, alongside a full-motion 3DOOH execution at QMS’ landmark Emporium Melbourne billboard.
The Milano Cortina Winter Games Network spans QMS’ national billboard portfolio, City of Sydney and Gold Coast street furniture networks, The Convenience Network at 7-Eleven locations, and Canberra Airport.
The Network is expected to reach 80 per cent of metropolitan Australians, providing brands with a broadcast reach during the global sporting event.
“The partnership reflects Allianz’s focus on relevance, scale and attention,” Laura Halbert, Allianz GM of consumer strategy and marketing, said.
“Major sporting events like the Olympic and Paralympic Winter Games create powerful shared moments, and out of home allows us to show up where Australians are already engaged. Our return to QMS’ Games Network enables Allianz to remain visible during the moments that matter most – when attention and emotions are high,” she said.
“By utilising full-motion 3DOOH as the centrepiece of our out of home campaign, we’re able to elevate our creative impact and ensure Allianz is present when Australia’s athletes reach new heights of success during Milano Cortina”.
“The partnership with Allianz demonstrates how brands can embrace the power of digital out of home [DOOH] to align with live, culturally relevant events at scale. Allianz’s return highlights the growing role of premium DOOH in marketing strategies built around attention, context and immediacy,” QMS chief sales officer Tim Murphy said.
“The European time zone once again works in Australia’s favour, with competition coverage and medal moments landing during peak morning and evening commuter periods. This allows brands to connect with audiences at exactly the moments they are most engaged, reinforcing DOOH’s strength as a channel for timely, high-impact storytelling.” he added.
