Glamour Australia has launched as a social-first, video-led platform with newly appointed editor Remy Rippon at the helm.
Debuting on TikTok and Instagram, the brand will expand across YouTube, a dedicated Australian website, newsletters, and other platforms later this year.
Glamour Australia is targeted towards style, beauty and culture-loving Australian women, finding community and connection through its trusted content, shared experiences and the conversations that matter to them.
“Glamour Australia is an iconic global brand reimagined for a new generation, and we’re launching it in a way that reflects how audiences engage today, social-first and video-led,” News Prestige and Conde Nast titles Australia editorial director and publisher Edwina McCann.
“For News Corp Australia, this launch demonstrates how we are building contemporary media brands that combine editorial authority, audience insight and commercial innovation. With a mobile-first experience and strong e-commerce opportunities, Glamour Australia represents an exciting new phase of growth for our business and our partners.”
Remy Rippon has been appointed editor of Glamour Australia, effective immediately. Rippon will be responsible for overseeing the brand’s vision, content and audience growth across all platforms. With more than a decade of experience, including her latest role as senior beauty and health editor at Vogue Australia and previous work at Net-a-Porter in London, she brings a strong editorial background across beauty, fashion and lifestyle to the role.
“Remy is the ideal editor for Glamour Australia, bringing deep beauty and lifestyle expertise, sharp audience instinct and a modern approach to content. As a commercially minded editor and successful creator, she knows how to build a social-first brand that connects with audiences and partners alike,” McCann said
“I’m thrilled to be taking on the role of Editor for Glamour Australia. With a sense of community and belonging at its heart, it’s incredibly exciting to be bringing this global brand to today’s digitally native Australians. Understanding how Gen Z and Millennial audiences shop, unwind and interact with their fast-paced digital environments, we will meet them there and empower young women through practical, approachable content, and importantly, a sense of fun,” Rippon said.
The first phase of a national consumer marketing campaign launched today to support the debut of Glamour Australia across social, out‑of‑home, digital and owned channels.
The campaign nods to Glamour’s heritage while introducing its arrival in Australia. The creator-led campaign is designed to feel immediate, relevant and culturally connected. It is centred on a carefully selected group of ‘Guests of Glamour’ who embody the brand’s core pillars of beauty, style, wellness, entertainment and culture, with the campaign line: Your favourite follow follows @glamour.au.
The campaign was created by Glamour Australia, in partnership with News Corp Australia’s in-house creative agency Roller.
Myer has signed on as Glamour Australia’s exclusive, multi-year beauty launch partner.
News Corp Australia will publish Glamour Australia under licence from Condé Nast, alongside Vogue Australia, Vogue Living, and GQ Australia.
