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Reading: George P. Johnson Snares Luke Clifton As New ECD
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B&T > Marketing > George P. Johnson Snares Luke Clifton As New ECD
MarketingTechnology

George P. Johnson Snares Luke Clifton As New ECD

Staff Writers
Published on: 4th September 2017 at 2:38 PM
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Experiential agency George P. Johnson Australia has appointed Luke Clifton to the newly created role of executive creative director, as the business continues its rapid growth trajectory and supports its wider service offering in the experiential space.

Clifton is a multidisciplinary creative with more than 10 years of experience in ideation, art direction and the management of creative teams, working across consumer brand experience, integrated digital and social campaigns, web and mobile applications, ecommerce, internal communications and behaviour change methodology, as well as live shows.

He has led creative development for major brand name clients including Red Bull, ESPN, Sony, Spotify, Google, Telstra, Microsoft, General Pants, BMW, Commonwealth Bank, The University of Sydney, Lorna Jane, Nespresso and Hertz.

Clifton joins GPJ from Jack Morton, where he spent four years as creative director. Prior to that, he spent two years as Digital Creative Director at Salmat Digital, and was Design Director at Be. Interactive before it was acquired by Salmat in 2011.

Caleb Bush, managing director, GPJ Australia, said: “The appointment of Luke lays the foundation for the next step in our evolution. Luke’s experience in developing effective creative solutions and experiences across multiple channels, often for extremely diverse audiences, makes him an ideal fit for our dynamic business.”

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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