Experiential agency George P. Johnson Australia has appointed Luke Clifton to the newly created role of executive creative director, as the business continues its rapid growth trajectory and supports its wider service offering in the experiential space.

Clifton is a multidisciplinary creative with more than 10 years of experience in ideation, art direction and the management of creative teams, working across consumer brand experience, integrated digital and social campaigns, web and mobile applications, ecommerce, internal communications and behaviour change methodology, as well as live shows.

He has led creative development for major brand name clients including Red Bull, ESPN, Sony, Spotify, Google, Telstra, Microsoft, General Pants, BMW, Commonwealth Bank, The University of Sydney, Lorna Jane, Nespresso and Hertz.

Clifton joins GPJ from Jack Morton, where he spent four years as creative director. Prior to that, he spent two years as Digital Creative Director at Salmat Digital, and was Design Director at Be. Interactive before it was acquired by Salmat in 2011.

Caleb Bush, managing director, GPJ Australia, said: “The appointment of Luke lays the foundation for the next step in our evolution. Luke’s experience in developing effective creative solutions and experiences across multiple channels, often for extremely diverse audiences, makes him an ideal fit for our dynamic business.”