Sponsorship Agency Gemba Keeps Hold Of Sanitarium Account

Sponsorship Agency Gemba Keeps Hold Of Sanitarium Account
SHARE
THIS



Sport and entertainment agency Gemba has been appointed as retained sponsorship agency to major FMCG brand Sanitarium Health & Wellbeing.

As part of its broad remit, Gemba will work across key Sanitarium brands Weet-Bix, Up&Go and So Good.

The agreement will see Gemba help the brand leverage relationships with AFL, Cricket Australia and a yet to be announced third sponsorship while utilising various ambassadors including cricketer Brett Lee, football star Tim Cahill and surfer Stephanie Gilmore.

The account will also see Gemba work with a mix of sporting codes to help promote the Sanitarium Weet-Bix Kids TRYathlon, inspiring thousands of Aussie kids to get active while building confidence in a fun and rewarding environment.

Sanitarium advertising and sponsorship manager Sharon Green said Gemba was awarded the business on the back of its superior insights and strategic thinking in demonstrating the role of sport and entertainment for the business.

“Gemba’s ability to translate this into compelling and creative solutions that will help drive business and brand outcomes was unparalleled,” she said.

“We look forward to working with the team at Gemba over the coming years while they engineer a fresh and more strategic approach to our sponsorship portfolio.”

Gemba director and head of sport and entertainment marketing Andrew Condon said his team were excited by the prospect of working with ‘a brand we had all grown up with.’

“Clearly our investment in insights, intellectual capital and people is becoming a great point of difference. We look forward to getting to know Sanitarium inside-out and building a genuine connection between the brand and sports fans across Australia.”

Please login with linkedin to comment

apg chair Jules Hall WildCard Challenge

Latest News

Crater Teams Up With Director Luna Laure For ‘Harry’s Story’, Canteen’s Newest Campaign
  • Campaigns

Crater Teams Up With Director Luna Laure For ‘Harry’s Story’, Canteen’s Newest Campaign

Canteen’s latest campaign features the combined talents of Director Luna Laure and creative agency Crater. The campaign strives to raise awareness for young people affected by cancer. The awareness campaign centres around Harry Barentson, who at 12 years of age found out his pregnant mum had cancer. While his mother fortunately survived, he lost his […]

AFL Legend Kevin Sheedy Narrates ‘A Love Letter To Victoria’ Via Enthral Partners
  • Campaigns

AFL Legend Kevin Sheedy Narrates ‘A Love Letter To Victoria’ Via Enthral Partners

In partnership with storytelling agency Enthral, AFL star Kevin Sheedy has voiced a video ‘Love Letter to Victoria’ using visuals to showcase the state’s natural beauty and culture. Victoria has been hit with the worst of the coronavirus pandemic compared with any other Aussie state experiencing four lockdowns. Sheedy has partnered with Ethral to share […]

Telstra’s Belong Appoints Howatson + White For Strategy & Creative, Retains OMD For Media
  • Advertising

Telstra’s Belong Appoints Howatson + White For Strategy & Creative, Retains OMD For Media

Telstra’s lower-cost telco, Belong, has awarded its strategy and creative account to Howatson + White, and has reappointed OMD to its media buying account, after a competitive pitch process. Howatson + White will handle strategy, planning, creative and CRM, while former agency Clemenger will continue to have a relationship with Belong, managing PR and retail activation. […]

Coke Releases New Campaign, ‘Turn Up Your Break’, Via Ogilvy
  • Advertising
  • Campaigns

Coke Releases New Campaign, ‘Turn Up Your Break’, Via Ogilvy

Coca-Cola Australia has rolled out its new campaign ‘Turn Up Your Break’. The campaign will be led by a TVC that encourages people to truly pause with a Coke on their break so they can walk away feeling refreshed and uplifted. The TVC features two busy chefs stepping outside for a break, the bustling kitchen […]

Nova 91.9’s Ben And Liam Locked Up In Rundle Mall To Raise Awareness For Mental Health
  • Marketing
  • Media

Nova 91.9’s Ben And Liam Locked Up In Rundle Mall To Raise Awareness For Mental Health

Nova 919’s Ben & Liam breakfast show announced that they’ll be throwing their support behind and raising awareness for a cause very close to their hearts, mental health. On Monday 21 June Ben Harvey and Liam Stapleton will be locked in a purpose-built glass structure, in the middle of Rundle Mall, for an entire week […]

iHeartPodcast Network Australia And The New York Times Agree Podcast Ad Sales Deal
  • Advertising
  • Media

iHeartPodcast Network Australia And The New York Times Agree Podcast Ad Sales Deal

ARN and The New York Times have reached an agreement for ARN to become the advertising sales representative for The New York Times’s podcast portfolio in Australia. The deal will enable Australian brands to connect with Australian listeners to The New York Times’s most popular podcasts, such as The Daily, Serial and This American Life, […]

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off
  • Advertising
  • Media

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off

Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]