A highly motivated,achievement oriented and respected sponsorship specialist with sport and entertainment marketing experience in the Airline, Insurance, Sporting Goods, Alcohol, FMCG, Telecommunications and Financial Services categories across both Australia and NZ. After 10 years working in marketing leadership positions with Canterbury and Lion I ventured agency side to use my skills in strategy development, negotiation, activation planning and implementation and people development to deliver client projects. Opening and managing the Sydney office for the highly regarded Sports Marketing Agency; gemba Group I have led the delivery of strategy, negotiation and activation projects for Lion Nathan, Telstra, Bigpond, Coca-Cola, Powerade, Coca-Cola Amatil and Macquarie Bank Following 2 years with gemba in September 2009 I founded the Australian operation of M&C Saatchi Sport & Entertainment, a creative communications company specialising in sport, music and film sponsorship exploitation. During his tenure the agency succesfully pitched for Qantas, Commbank, PepsiCo, GWS Giants, IAG and Skins. Our work for these clients has been recognised with AMI and B&T sponsorship awards for the Qantas Grand Prix and Pepsi Max V8 Supercars projects. In 2012 my achievements were recognised when I was included in B&Ts Top 40 under 40 marketers. In March 2013 I returned to gemba to lead the Entertainment Marketing team – a team of 23 that helps many of Australia’s biggest and best brands shape, manage and leverage their investments in sport and entertainment. This team counts Toyota, Coca Cola, Lexus and Telstra among its clients, and was recently appointed by the Federal Government to manage the sponsorship portfolio of the Australian National Preventative Health Agency (ANPHA).