Gawk Outdoor, just weeks after ending its partnership with oOh!Media and taking agency sales in-house, has announced the appointment of Alex Anthony as group agency sales director for NSW and QLD.
Anthony joins Tim Stevenson, who leads agency sales for VIC and SA, rounding out Gawk’s national agency sales capability. From Metro to Regional Anthony didn’t fall into OOH. He climbed it. VMO, account manager to group sales manager to NSW sales director.
His awards along the way include OMA Emerging Leader and Media i NSW OOH Person of the Year.
Gawk didn’t hire Alex to add experience but to accelerate dynamic chance with a portfolio of over 422 static, 64 digital, a national agency team built from scratch and boots on the ground in NSW, Gawk isn’t trying to be liked. It’s determined to be impossible to ignore.
Anthony’s goal is simple, work directly with agencies, dismiss the myth that regional is secondary and prove that the biggest impact in OOH lives where people actually drive.
Luke Course director of Gawk said “We didn’t hire Alex to maintain momentum. We hired him to multiply it. He’s smart, respected and doesn’t shy away from calling bullshit. That’s exactly the energy Gawk runs on.”
Alex Anthony said “Gawk stands out for its ambition and its genuine belief in the power of regional OOH. The scale is meaningful, the growth is accelerating, and the opportunity to build something special is clear. It’s an exciting next chapter and one I couldn’t be more pumped to get stuck into.”
This hire isn’t isolated. It’s part of a pattern that started with Gawk breaking up with its long-term sales partner, building an agency team, telling its own story, then hiring an industry sales leaders into the mix.
