Fresh From Its Disc Fiasco, Woolworths In Latest Customer Brouhaha

Fresh From Its Disc Fiasco, Woolworths In Latest Customer Brouhaha
SHARE
THIS



It’s been a bad few days for the Woolworths marketing department. First came revelations that its Marvel Comics disc collector promotion didn’t have enough of the 42 discs for kids to collect – prompting some people to sell the rare ones for as much as $800 on eBay.

Now the retailer has created a fresh social media storm after its home pregnancy tests were found to be kept in locked security containers forcing customers to ask staff to unlock them before purchase.

Complaints to the company’s Facebook page raged that it was unfair that women worried they could be pregnant were somehow forced to ask permission from store staff.

They also noted that other similar priced items (the test kits retail around the $25-mark) weren’t also locked away. The photo below shows unlocked smoking aids, next to the pregnancy test kits, retailing in the mid-30s.

40EDAEE700000578-4554024-image-m-14_1496123833173

The social media campaign, that’s had almost 750 comments, was started by Ellie Blackwood who posted: “Hi Woolworths, I was wondering why your pregnancy tests are stored in electronic cases that require women and girls to seek permission before they can purchase? It certainly can’t be because they are deemed a luxury or expensive item, because the more costly Nicobate product next to the test is sitting unsecured on the shelf.”

While many agreed the security measures were necessary to prevent theft, most sympathised that women who thought they could possibly be pregnant could be experiencing a great deal of stress and anxiety and locking-up the test kits could only exacerbate that.

Blackwood argued if the kits were being stolen it was probably due to a women’s embarrassment.

One person posted: “It places barriers between women, and girls, who may want to obtain a pregnancy test but be anxious about doing so.” Another added: “Disgraceful. You don’t see those security boxes on other commonly stolen products. Such as make-up?”

 

A Woolworths spokesperson told the mums website Kidspot: “We have a range of measures in place to prevent stock loss.”

Please login with linkedin to comment

Advertising Standards Bureau Jamie Oliver

Latest News

Former Agency Execs Launch Car Service Summon
  • Marketing
  • Media

Former Agency Execs Launch Car Service Summon

Former agency executives Tim O’Neill and Tim Fouhy have launched the auto technology startup Summon. Australia’s first full e-commerce service for prestige cars. O’Neill and Fouhy both worked together at Accenture Interactive, before co-founding Reactive a digital agency bought by Accenture in 2016, now they’ve combined their knowledge and expertise to create Summon. Summon offers […]

Hootsuite Shares The Top Social Media Trends Of The Tokyo 2020 Paralympic Games
  • Media

Hootsuite Shares The Top Social Media Trends Of The Tokyo 2020 Paralympic Games

To honour the fantastic feats of the Australian Paralympians, Hootsuite has revealed the top trending hashtags and social media data of the Paralympics. The top trending hashtag during the Paralympics period, #tokyo2020, received over 38,000 tweets and retweets, amounting to 1.7M+ impressions, while other popular hashtags included #paralympics, #readysettokyo and #paraswimming. According to Hootsuite’s research, […]

SOON, Think Tank Giving Insights Into Future Trends, Officially Launches
  • Advertising

SOON, Think Tank Giving Insights Into Future Trends, Officially Launches

SOON, a futures think tank focused on human insights, has launched today tracking trends, developments and disruptions across people, products and the planet. Led by internationally renowned futurist, social scientist and trend forecaster Sarah Owen (pictured centre) in partnership with TABOO directors Andrew Mackinnon (right) and James Mackinnon (left), the independently Australian-owned futurist company uncovers […]

iHeartPodcast Network Australia Launches SAS Australia Debrief Podcast
  • Media

iHeartPodcast Network Australia Launches SAS Australia Debrief Podcast

ARN’s iHeartPodcast Network Australia has announced a new podcast, SAS Australia Debrief hosted by 2020 recruits Merrick Watts and Sabrina Frederick. The podcast is made for anyone that can’t get enough of Aussie celebs putting themselves through the toughest test of their lives on the Seven Network’s hit show SAS Australia. Or anyone that wishes […]

Rakuten Advertising Shares Blueprint For Affiliate Marketing
  • Technology

Rakuten Advertising Shares Blueprint For Affiliate Marketing

Rakuten Advertising has launched ‘A 5-Stage Blueprint for High-Performance Affiliate Marketing’, designed to educate and inform both advertisers and publishers about the strategic role that the affiliate channel is now playing in marketing strategies. The blueprint is based on input from members of the Rakuten Advertising International Collective (RAIC), comprising affiliate marketing specialists from leading advertisers […]

EngageTV Launches Metro Connected TV Campaign In Sydney And Melbourne
  • Media

EngageTV Launches Metro Connected TV Campaign In Sydney And Melbourne

EngageTV, Australia’s most sophisticated CTV & BVOD service partner, has today launched a Sydney and Melbourne metro Connected TV campaign to help business owners and marketers better understand what can be achieved with CTV.

by B&T Magazine

B&T Magazine
Adland State Of Originality To Return For Nine’s 2022 Origin Series
  • Media

Adland State Of Originality To Return For Nine’s 2022 Origin Series

Nine has announced the return of State of Originality, Australia’s biggest advertising prize, with $1 million again up for grabs to the brand and agency that creates the most original ad in the 2022 State of Origin Series. This year Nine launched State of Originality, challenging Australia’s marketers to help make State of Origin not […]