Thirty-million dollars of taxpayer’s money awarded to Foxtel in this year’s budget appears to have vanished, a report by the ABC has found.
The cash was promised to Foxtel’s Fox Sports to help promote women’s and other underrepresented sports; however, there are now suggestions it was merely a sweetener to the Rupert Murdoch-owned media organisation after competitors Seven, Nine and Ten had their TV license fees cut.
This year’s federal budget included a measure worth $30 million over four years to “support the broadcast of underrepresented sports on subscription television, including women’s sports, niche sports, and sports with a high level of community involvement and participation”.
However, when ABC Radio Melbourne’s Mornings program requested a Freedom Of Information request seeking correspondence between Foxtel and the Department of Communications regarding the missing millions it found no such documents existed.
The ABC reporting: “In declining access, the Legal Director for the Department of Communications and the Arts ‘refuse(d) access to the requested documents under subsection 24A(1) of the FOI Act, as I am satisfied that documents falling within the scope of your request do not exist’.”
Neither Foxtel nor the communications minister, Mitch Fifield, have made any public comment on the ABC’s allegations.
Other bodies, such as Women Sport Australia, a non-profit organisation that advocates for women and girls in sport, has also queried why the promised money hasn’t materialised into more women’s sport coverage on Foxtel.
“This is $30 million of taxpayers’ money so I think the public would also like to know what the terms and conditions around this deal are,” said Women Sport Australia’s Louise Evans, her comments reported on the ABC.
While Labor’s communications spokeswoman Michelle Rowland was equally as scathing, saying the $30 million “package is not based on evidence, has little substance, and contains no real vision for the future of Australian media”.
“The Australian media industry has been waiting over four years for meaningful reform, but all Mitch Fifield is capable of is poorly planned political deals and trade-offs,” Rowland said.
Apple’s new approach to digital advertising is set to go ahead in a matter of weeks, with advertisers warned to think about user privacy first. Previously, companies that sell mobile ads have relied on Apple’s IDFA (“identifier for advertisers”) as a way to identify specific users and offer targeted ads. But with Apple continuing to […]
As programmatic digital out of home (pDOOH) continues to help advertisers enhance their existing campaigns, digital outdoor media experts, QMS, is already seeing results pay dividends with the latest campaign for a Tourism and Travel sector client delivering over 2,000 tourist visitors who can be directly attributed from their exposure of the pDOOH campaign. The […]
For years now, Apple users have located misplaced iPhones and other Apple devices via the Find My app. In case you haven’t used it before, Find My tracks the locations of iPhones, iPads, laptops and even AirPods, meaning the whereabouts of each device will come up on a map if it’s ever lost. The app […]
Commonwealth Bank and the sport’s governing body, Football Australia, announced today that CBA will become the official naming rights partner and bank of the national women’s team, the Matildas, Junior Matildas and Young Matildas from August 2021. M&C Saatchi Sport & Entertainment supported Commonwealth Bank to bring the partnership together with Football Australia, and looks […]
Facebook Australia is celebrating Ramadan with a range of initiatives including Lives, Reels, IGTV and more. To launch the initiative, Facebook has partnered with a number of Muslim creators and organisations, who will be sharing their perspectives of the holy month on both Facebook and Instagram. Facebook says the 30 days of content is part […]
Netflix’s real-time streaming service, launched in France, provides an unexpected alternative to television as the platform also announced a new deal with Sony. The program, called ‘Direct’, is a real-time service with a stream that covers five days, to prevent repeat programming. It was announced in November 2020 originally and rolled out fully in December […]
The Economist Intelligence Unit (EIU), a division of The Economist Group, has announced the launch of “EIU Viewpoint”, a new digital product that combines the EIU’s expert political insights, policy analysis, and economic outlook with forward-looking forecasts and proprietary data. “EIU Viewpoint” helps businesses, academics, governments, and financial institutions stay ahead of the shifting global […]
Adelaide-based creative agency KWP! brings more than one hundred volunteers together in an onscreen battle against life threatening diseases for the sequel to The Hospital Research Foundation (THRF) Group’s ‘Together Fight’ campaign. Two 30-second TVC’s feature the return of ‘The Beast’, who comes up against a young patient and army of real-life patients, researchers, staff […]