FOXTEL and Fox Cricket have announced their search for the greatest character of the game as it brings back its ‘A Ton of Cricket’ with ‘The Games Greatest Characters’. Brett Lee returns to lead the campaign created in partnership with News Corp as the list of 100 of the biggest characters are rolled out for Aussies to reflect on the moments that made these players so memorable and cast their vote.
Fans will be able to vote for the number one personality from a list that features the most legendary icons across the decades. The campaign aims to generate nostalgic memories of past greats whilst looking ahead to the next generation of heroes, creating unmissable moments on FOXTEL, including the Test series which is available to watch in 4K Ultra-HD all summer long. With unrivalled coverage, Fox Cricket’s summer of cricket will deliver the best commentary and analysis and exclusive camera angles.
The campaign includes a hero video where iconic cricket legend, Brett Lee will return as he encourages Aussies to get voting and recounts some of the antics that made these players so memorable – from the ever-entertaining larrikins like Shane Warne, Kerry O’ Keeffe and Merv Hughes, to fearless legends and leaders like Ellyse Perry and Ian Chappell, and those that were consistently best on ground with their unmatched commitment from Allan Border to Dennis Lillee.
The video will launch on social media, digital editorial and will be integrated into FOXTEL’s cricket broadcasts as part of innings and tea break coverage with countdowns and commentary by expert Fox Cricket commentary team.
In addition, the campaign will also appear via NewsCorp editorial articles, influencer-led activity and social-first videos including ‘Binga’s Fifer’ as Brett Lee recaps his personal top 5 list, unveiling his own memories with some of these legends.
Originally conceptualised by We Are Social, ‘A Ton of Cricket: The Games Greatest Characters’ is a joint collaboration between Foxtel production team and creative agency, We Are Social.
Aussies can vote for their number one character HERE between Monday 28th November – Friday 16th December, before the number one character is revealed on FOXTEL as part of the Melbourne Test series on Fox Cricket.
