FOXTEL and Fox Cricket have announced their search for the greatest character of the game as it brings back its ‘A Ton of Cricket’ with ‘The Games Greatest Characters’. Brett Lee returns to lead the campaign created in partnership with News Corp as the list of 100 of the biggest characters are rolled out for Aussies to reflect on the moments that made these players so memorable and cast their vote.
Fans will be able to vote for the number one personality from a list that features the most legendary icons across the decades. The campaign aims to generate nostalgic memories of past greats whilst looking ahead to the next generation of heroes, creating unmissable moments on FOXTEL, including the Test series which is available to watch in 4K Ultra-HD all summer long. With unrivalled coverage, Fox Cricket’s summer of cricket will deliver the best commentary and analysis and exclusive camera angles.
The campaign includes a hero video where iconic cricket legend, Brett Lee will return as he encourages Aussies to get voting and recounts some of the antics that made these players so memorable – from the ever-entertaining larrikins like Shane Warne, Kerry O’ Keeffe and Merv Hughes, to fearless legends and leaders like Ellyse Perry and Ian Chappell, and those that were consistently best on ground with their unmatched commitment from Allan Border to Dennis Lillee.
The video will launch on social media, digital editorial and will be integrated into FOXTEL’s cricket broadcasts as part of innings and tea break coverage with countdowns and commentary by expert Fox Cricket commentary team.
In addition, the campaign will also appear via NewsCorp editorial articles, influencer-led activity and social-first videos including ‘Binga’s Fifer’ as Brett Lee recaps his personal top 5 list, unveiling his own memories with some of these legends.
Originally conceptualised by We Are Social, ‘A Ton of Cricket: The Games Greatest Characters’ is a joint collaboration between Foxtel production team and creative agency, We Are Social.
Aussies can vote for their number one character HERE between Monday 28th November – Friday 16th December, before the number one character is revealed on FOXTEL as part of the Melbourne Test series on Fox Cricket.
Please login with linkedin to commentFoxtel
Social Indigenous Enterprise We Are Warriors (WAW), supported by creative innovation studio R/GA Australia, has been selected to produce the City of Sydney’s New Year’s Eve Calling Country live performance as part of the 9pm firework show. Lead image L-R: WAW co-founders Ben Miles & Nooky. The performance will feature a special Welcome to Country […]
With just over 24 hours to go until the world premiere of Addy Lala and the Mood Tea Thieves, limited tickets are still available for the pantomime, which will run for one night only at the Everest Theatre in Sydney’s Seymour Centre on December 5th. All in the industry are encouraged to come along to […]
2045, a Melbourne-based creative agency founded by Tim Evans and Nick Auditore has just launched. The agency takes its name from the year futurist Ray Kurzweil predicted organic and artificial intelligence would converge. Lead Image: 2045 Team Evans was formerly a Partner and Executive Strategy Director at DT (now AKQA), before co-founding B.B.E in 2015. […]
The National Breast Cancer Foundation has been announced as the Charity Partner for Sydney New Year’s Eve. The Australian not-for-profit organisation is represented by the pink ribbon and raises money to fund world-class research towards its vision of zero deaths from breast cancer. Research that saves lives through a better understanding of how to prevent […]
This holiday season, Emporium Melbourne has announced its festive creative campaign that celebrates and encourages the Melbourne community to embrace their personal ‘untraditional traditions’ – the unique traditions that make Christmas truly special for them, and their family. The campaign’s tagline, “Every tradition starts somewhere”, reflects Emporium’s commitment to embracing, inspiring and applauding diverse traditions […]
Reddit has announced updates to its new ads placement with Carousel Ads and Product Ads. These new units, placed in the heart of Reddit discussions, provide an even more dynamic and compelling way for advertisers to scale to relevant audiences, deliver deeper value to users, and drive stronger, full-funnel performance among the hundreds of thousands […]
Automotive Network Drive has announced its 2024 upfronts, its biggest in more than a decade, with a suite of more than 12 new products that underpin its vision to be the number one automotive network in Australia. Now in its 27th year and with a monthly audience of 2.45 million, Drive is leveraging its reputation […]