Four Seasons Condoms have launched a new social video campaign today, celebrating diversity. The tongue-in-cheek campaign entitled ‘How big do you want it this Mardi Gras?’ showcases a number of people being asked a series of questions about the cockerel they are holding. The campaign was created by Emotive.
The key to this idea was to create a video that entertains and engages with the core audience whilst communicating the clear brand message in a humorous way, and staying true to the irreverent tone and personality of the Four Seasons Condoms brand.
The objective of this campaign was to promote awareness and consideration of the NAKED Condoms range and the range of sizes available. Communicating the diversity of sizes is an important message, as the right fit becomes important for safe sex.
The campaign launch aligns with Mardi Gras, celebrating a huge cultural moment in Australia.
Graham Porter, founder and managing director of Four Seasons Condoms, the Australian-owned condom company said: “We are very proud to show our continued support and celebration of diversity in Australia. The strategy of launching content around significant cultural moments has been a successful formula for the brand, and allows us to create important conversations and connections with our audience. The Emotive team have been key in our process of creating engaging social video content.”
Over the last 12 months, Emotive have created and amplified a number of social video campaigns for Four Seasons Condoms around significant cultural moments in Australia. Including #AreYouComing for last year’s Mardi Gras, Condoms for Africa, Marriage Equality, and this year’s Valentine’s Day piece.
The social video content piece ‘How big do you want it this Mardi Gras?’ will be amplified on the Four Seasons Condoms YouTube and Facebook pages.
Director – Leigh McSwan
Producer – Hayley Ritz-Pelling
Production Assistant – Aja Sandoval
Editor – Sean O’Reilly
Inner Health has revolutionised its famous blue bugs as part of a new brand platform launching this week. Developed by VMLY&R, the new platform ‘Listen to your Gut’ re-introduces the bugs in a whole new environment. VMLY&R Client Service Director Jo Millington said the new platform aimed to reposition Inner Health as an overall health […]
Insight-led communications consultancy, The Mint Partners has expanded its technology portfolio with the addition of luxury audio lifestyle brand Bang & Olufsen. Founded in 1925 in Struer, Denmark, Bang & Olufsen has pushed the boundaries of audio technology for almost a century. The company continues to be at the forefront of acoustic innovation with its […]
WA car and home insurer, RAC has launched a new campaign to show locals that they understand the priceless relationship members have with their belongings. Created by Wunderman Thompson Perth, the campaign titled ‘We See What You See’ uses computer generated imagery (CGI) to depict the unique relationship a family has with their insured items – […]
Paper Moose has created a campaign for the recently announced carbon-neutral telco brand, felix, due to go to market towards the end of the year. This is the first work from Paper Moose since winning a competitive pitch for the new TPG Telecom brand. The teaser campaign raises awareness of the nearly 1 million tonnes […]