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Reading: FORWARD Agency Wins Beiersdorf PR Account
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B&T > Marketing > FORWARD Agency Wins Beiersdorf PR Account
Marketing

FORWARD Agency Wins Beiersdorf PR Account

Staff Writers
Published on: 15th March 2018 at 10:27 AM
Staff Writers
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Beiersdorf Australia has appointed FORWARD Agency as its retained PR and influencer agency partner in Australia and New Zealand, following a competitive pitch process.

The appointment will see FORWARD work across the consumer brands in the Beiersdorf stable including Nivea, Nivea Men and Elastoplast.

Julia Braun, general manager of marketing at Beiersdorf Australia, said: “Following a review of PR agencies and a competitive pitch, we are delighted to announce our partnership with FORWARD Agency.

“Throughout the entire process, FORWARD demonstrated a deep understanding and passion for our brands. Fergus [Kibble] and his team have some great ideas for how we can drive better communications outcomes across our business using the power of PR.”

FORWARD founder and managing director Fergus Kibble said: “We really admire Beiersdorf as a company and are absolutely thrilled to be working with their world-leading brands.

“We are looking forward to collaborating on some exciting projects including innovation in influencer engagement and brand story telling.”

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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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