Beiersdorf Australia has appointed FORWARD Agency as its retained PR and influencer agency partner in Australia and New Zealand, following a competitive pitch process.
The appointment will see FORWARD work across the consumer brands in the Beiersdorf stable including Nivea, Nivea Men and Elastoplast.
Julia Braun, general manager of marketing at Beiersdorf Australia, said: “Following a review of PR agencies and a competitive pitch, we are delighted to announce our partnership with FORWARD Agency.
“Throughout the entire process, FORWARD demonstrated a deep understanding and passion for our brands. Fergus [Kibble] and his team have some great ideas for how we can drive better communications outcomes across our business using the power of PR.”
FORWARD founder and managing director Fergus Kibble said: “We really admire Beiersdorf as a company and are absolutely thrilled to be working with their world-leading brands.
“We are looking forward to collaborating on some exciting projects including innovation in influencer engagement and brand story telling.”
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