Sunday Gravy has appointed former Seven News Reporter Annie Pullar as its PR strategy lead marking the agency’s first full-time hire in Sydney as Sunday Gravy expands nationally.
Pullar, who up until two weeks ago was based in Paris, joins the agency after more than a decade in television journalism across Australia and internationally.
Sunday Gravy co-founder and chief creative officer Ant White said Pullar’s appointment represents an exciting moment as the independent agency continues to grow its national footprint.
As Sunday Gravy continues to grow nationally, bringing someone of Annie’s calibre into the business is incredibly exciting,” said White.
“We’ve built the agency around creating ideas that real people talk about. Work that earns attention, breaks into culture and lives well beyond traditional advertising.
“Having someone with Annie’s newsroom instincts working alongside our creative, strategy and production teams means we can keep building the kind of campaigns that brands simply cannot buy their way into. The ones that genuinely earn media.”
Pullar will join Sunday Gravy’s growing PR team, which prides itself on being built by former award-winning journalists across television, print, radio and digital newsrooms.
The model is designed to help brands earn their place in the news cycle through genuine stories rather than traditional publicity.
Sunday Gravy head of PR and content, Sean Sowerby, said Pullar’s appointment strengthens the agency’s ability to create campaigns that resonate with journalists and audiences alike.
“This is a really proud day for Sunday Gravy PR to bring someone like Annie into the team. She’s incredibly intelligent, has exceptional news sense and has covered some of the biggest stories in the world,” said Sowerby.
“I actually worked alongside Annie during our time at Seven News, so I’ve seen first-hand how sharp her instincts are. After years sitting in newsroom production meetings and reporting on major breaking stories, she understands exactly how journalists think and what makes something genuinely newsworthy.
“Her news sense, connections and relationships will be incredibly valuable for the brands we work with. But just as importantly, Annie brings a warm, caring and genuinely kind personality. She’s someone people trust and in both journalism and PR that matters enormously.”
Sowerby said Pullar’s newsroom experience combined with Sunday Gravy’s broader team will create a powerful offering for brands.
“When you combine Annie’s news instincts with Sunday Gravy’s incredible creative, strategy and production teams, it becomes a formidable force,” he said.
“It means we can create the kind of ideas that do not just get coverage. They earn attention, entertain and break into culture, generating the kind of earned media brands simply cannot buy.”
Sunday Gravy has built its reputation creating campaigns designed to generate earned media and real-world conversation. The kind of work real people talk about, not just marketing people.
The agency specialises in campaigns that combine mainstream earned news coverage with social media and content, creating ideas with genuine newsworthiness that naturally travel across platforms. By blending newsroom instincts with creative storytelling, Sunday Gravy helps brands cut through crowded feeds, spark user generated content and drive cultural conversation well beyond traditional advertising.
Pullar began her career at Nine News in Queensland before joining Seven News, where she built a reputation reporting on crime, breaking news and major national stories.
She spent three intense years covering Sydney, leading national coverage and breaking several exclusives, including major events such as the Bondi Junction Westfield attack and Cyclone Alfred, part of Seven’s award-nominated reporting.
Most recently, Pullar reported from Europe for Seven News as a freelance correspondent, filing stories from cities including Paris and London on everything from political upheaval to powerful human interest stories.
Alongside her new role at Sunday Gravy, Pullar is also finishing a psychology degree at university.
“After more than a decade chasing stories in newsrooms, I was looking for a way to bring those instincts together with my studies in psychology,” said Pullar.
“Sunday Gravy stood out straight away because of the creativity of the team and the ambition around the work. It’s still storytelling at its core – just from a different side of the fence.
“I’m really excited to help grow the Sydney presence and see what we can build.”
Pullar’s appointment represents Sunday Gravy’s first full-time presence in Sydney, signalling further national growth for the agency.
