Fred Schebesta, who founded fintech company Finder, has celebrated the launch of his new book with a rather unusual promotion.
Inside 10 copies of his newly published book, Go Live! 10 Principles to Launch a Global Empire, Schebesta has hidden a ‘Bitcoin Golden Ticket’.
Each ticket is worth a different amount, ranging from $25 to $400, and totalling $1000 worth of Bitcoin – though of course, this could rise or fall depending on the Bitcoin market.
Schebesta said of the promotion, “I’ve wanted to write this book for the past decade. It covers so many stories about the challenges, the highs and lows of launching and growing businesses. I’ve failed 39 times before Finder, which is now a global fintech in over 70 countries.”
“I want to celebrate the mistakes and the failures. This is the place you will grow. I hope it inspires others to never give up and embrace their mistakes to keep learning and growing until they reach success.”
“It’s no secret I’m a huge fan of bitcoin and cryptocurrency. I believe the technology is going to change the way people access money and it’s creating a fairer financial system. I couldn’t think of a better way to celebrate my new book than giving away bitcoin with Golden Tickets. And the best part is that you might not realise you have a Bitcoin Golden Ticket in your book and in a few years it could be worth thousands of dollars!”
