B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • WPP
  • AFL
  • B&T Women in Media
  • NRL
  • Thinkerbell
  • Pinterest
  • State of Origin
  • imaa
  • Anthony Albanese
  • ARN
  • Spotlight on Sponsors
  • Meta
  • AI
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Fairfax Roasts Rival News In Witty Spoof Of The Serena Williams Controversy
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > Fairfax Roasts Rival News In Witty Spoof Of The Serena Williams Controversy
Media

Fairfax Roasts Rival News In Witty Spoof Of The Serena Williams Controversy

Staff Writers
Published on: 13th September 2018 at 12:05 PM
Staff Writers
Share
3 Min Read
SHARE

Those cheeky wags over at Fairfax have had some fun at rival News Corp’s expense, publishing a cartoon yesterday afternoon that spoofs the ongoing controversy surrounding the Herald Sun’s controversial Serena Williams’ cartoon.

Drawn by Fairfax illustrator David Pope, the cartoon replaces Williams with News’ supremo Rupert Murdoch who, in turn, is now having a tantrum that his publication, the Herald Sun, isn’t getting its way.

Dm4GbOrWwAA7Qka

Twitter comments about Pope’s illustration appear fall into the two camps – the original Herald Sun cartoon was a racist depiction of Serena Williams, while those who sided with it said it was simply a caricature of a sportsperson having an on-court meltdown.

500469CF00000578-6157403-The_Herald_Sun_was_slammed_by_celebrities_and_on_social_media_fo-a-9_1536719451509

Another Twitter follow was quick to draw attention to a recent cartoon published in the Fairfax press that showed a Jewish man with an elongated nose using a remote control to set off an explosion (presumably) in Palestine or the West Bank alongside the comment, “Also published in a Fairafx paper, but not racist.”

Screen Shot 2018-09-13 at 9.10.17 am

Yesterday, the Herald Sun used its entire front cover to try and defend the cartoon, suggesting those who objected to it were PC and are all out to make our lives “very dull indeed”.

Screen-Shot-2018-09-12-at-10.44.34-am

However, the newspaper’s attempts to assuage the situation didn’t go down well with some who accused the publication of pandering to racists.

Social media reaction to yesterday’s cover included: “Why not go full (Ku Klux) Klan? No one would blink an eye,” one person said, accompanied by a cartoon of a young black girl eating a watermelon.

“The Herald Sun: the place where they double down on racism,’ another said.

While another added: “Herald Sun – stuck in 1908 while most of the rest of the country has moved on.”

Meanwhile, cartoonist Mark Knight used an interview on 3AW yesterday to again defend his depiction of Williams.

“I’m sorry it’s been taken by social media and distorted so much,’ Knight said before adding he’s sought to reply to comments “but they don’t listen”.

Knight then added: “She’s (Williams) great to draw – she’s a powerful figure (and) she’s strongly built.”

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Fairfax, News Corp, Rupert Murdoch
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Ogilvy CEO Sally Kissane To Depart
08/07/2025
Everything You Need To Know About B&T’s Agency Scorecards!
08/07/2025
Agency Scorecard: Atomic 212°
08/07/2025
Agency Scorecard: Leo
08/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?