Fabulate is a launch partner for YouTube’s newly announced Creator Partnerships API program.
The tech firm said this move ensures that the richest possible data is available for brands working with YouTube creators via the Fabulate platform.
This morning at the 2026 YouTube NewFront event in New York, YouTube launched the new API designed to allow commercial partners to better facilitate, manage, and scale brand deals on YouTube.
Fabulate has already made the new API live on their platform ensuring brands have the most accurate and up-to-date YouTube creator data when it comes to the Fabulate Discovery product.
Among the benefits that the YouTube Creator Partnerships API provides are improved insights for brands, particularly across a YouTube creator’s audience by age, gender and country, as well as their engagement rate and the average video view duration.
“We could not be more thrilled to be a partner of choice for YouTube in their new API program,” said Nathan Powell, chief product and strategy officer, Fabulate.
“We have always prided ourselves on Fabulate’s Discovery Product having the richest creator insights possible and this new program ensures that brands can pair with creators who are able to truly achieve the client’s brief.”
