Ex-Uber marketers have secured funding for a new independent global brand and communications agency called Double Woo.
The international rideshare and delivery company’s former Head of Brand Marketing for Australia and New Zealand Channa Goonasekara has teamed up with his former colleague and Head of Communications Nick Vindin to create an offering that champions fame driving work for companies in Australia, New Zealand, the United States and the United Kingdom.
“Being brand-side operators we know how to optimize the creative process from the inside out, bringing expertise as architects of fame for global brands like Netflix, McDonald’s and Uber,” said ‘co-chief woo officer’ Channa Goonasekara.
“Double Woo’s secret sauce is a chemistry that fuses brand, creative and earned communications to turn strong ideas into unforgettable cultural moments that capture attention and drive business results for iconic brands.”
The communications and marketing duo began their working partnership at Uber in 2020. They linked up to deliver the ‘Tonight I’ll Be Eating’ brand platform iterations featuring Paris Hilton, Robert Irwin, Simon Cowell and The Wiggles.
They later boosted awareness of Uber’s membership program with brand work starring Andre Agassi and Michelle Williams and supported both lines of business in New Zealand by developing a campaign spearheaded by the Black Ferns and the All Blacks.
They delivered celebrated work with partners including Kia, The AO, F1, Share the Dignity, Woolworths, KFC, Paramount and McDonald’s. Their work culminated with commercial and critical acclaim on the ‘Get Almost Almost Anything’ brand platform where they designed campaign ecosystems featuring Kendall Jenner, Kris Jenner, Tom Felton, Nicola Coughlan, Andy Murray, Jason Alexander and Cher.
“Having worked as brand custodians for decades we’re aware the hardest part of impactful marketing isn’t creating a phenomenal idea – it’s getting it through the building. We’ve mastered the art of navigating internal roadblocks to ensure the best creative lives on, and isn’t relegated to the boardroom floor,” said ‘co-chief woo officer’ Nick Vindin.
“We’re launching Double Woo to act as mercenaries for brave marketing and business leaders who are ready to stop playing it safe and start dominating culture from the top of the funnel.”
Double Woo exists to “Win Others Over” by combining brand-side marketing expertise with bespoke specialist teams assembled around each project and geography.
Despite receiving offers for seed funding from multiple leading Australian advertising executives, the founders elected to pursue private capital to maintain independence and fuel their long-term vision of a truly global offering. They have engaged senior advisors with experience scaling agencies in multiple jurisdictions to assist them operationally.
The agency has multiple projects live, with brands headquartered in Australia, New Zealand and a top-ten global internet destination based in San Francisco already contributing to their P&L.
